As the saying goes “Seeing is Believing”, Event Marketing is an aggressive approach to showcase/launch the product in the form of events that can range from musical to dance performances and conducting various stage shows like fashion and competitive. Even Marketing is a platform which throws opportunities for the companies to grab customer’s attention on the spot for selling their products. It’s an easy way selling and buying product. Event Marketing can be seen in any public places like Shopping malls, Multiplexes, Train Stations, Airports and Exhibitions etc. There are certain approaches that address the latest buzz about the Event Marketing.
An Event is a worth of 2 or 3 smaller events that showcases different products under the same platform. Similarly, An Event Marketing involves various smaller marketing strategies happening within an Event, like if in an event of a concert people find different products been displayed under different brands to build a direct relationship with the customer, it creates an opportunity for the customer to try different products under one roof.
Technology has made things easy in an Event Marketing strategy; it helps to track the latest event happenings through GPS and Real-time event tracking so on to reach wider audience, it’s very much similar to news broadcasting as there’s any need for any physical presence and everything will be shared along with the community present at the event.
Adding dimensions to an event will help in grabbing lot of audience presence in an event, by hosting 3 dimensional technologies, projections & augmented reality will enhance the experience of a customer to a new level. Many companies are adapting such advancements in the times of events to market their products in a delectable manner.
Social Networking will always be an added advantage if an Event been posted over, shared and liked amongst many users in order to popularize and reach widespread audiences from different demographics. Social networking will also provide an online platform to showcase about the event or the product, helps in discussing pros and cons involved in it.
Event Marketing needs support from various other external sources to make it more delightful, if an Event is conducted outsourcing certain things will attract the might of external sources and make the event a blissful in the happening, Like what it happens in a Hollywood movie, Different departments coordinate each other in order to make a good movie.
Customer attention is much needed and Event marketers shouldn’t make the customers feel feared of products on the offer by not going on a ride, it’s always better to stay calm and composed in leaving the decision to the Customer, give them a choice. Event Marketing should be vibrant enough to make the customer to make the right choice.
Mashing up Technologies will always add a positive atmosphere for an Event by integrating Old Technology with the New Technology and Old media with that of new media. It fascinates the experience and increasingly true that Technology and creativity are becoming one in the same.
Event Marketing is resuscitating itself with the time; it’s a booming business that’s helping many startups to come up with innovative ideas to build a market for them.
