When you aim to attract more patients to your dental surgery, and it does not happen as quickly as you would like, it may be time to look through your marketing campaign as well as your SEO plan to assess the underlying problems.
If you run a dental surgery, then this is unlikely to be your forte and is a core reason why you should invest a bit of time and money into researching a marketing team to do this for you. After all, this is their area of expertise, and they can get you the results that you want.
But what are some of the best dental SEO tricks to use on your dental surgery page to attract new patients to your dental surgery? This article will explore that in a bit more detail, as well as assess how the Google algorithm affects SEO and the success of your dental surgery page.
Unique articles
Any marketing team will tell you that the first step to building a successful SEO strategy is to have unique articles on your dental surgery page. You should have a blog on your surgery website, as this is the perfect platform to place these articles, which will ideally be about 500 words long. They will need to be completely unique, and one of the benefits of hiring a marketing team that specialises in dental websites is that they will usually have a team of writers on hand who specialise in writing about dentistry and marketing, as well as ensuring that the articles are unique. Google bots do not like plagiarised content, so if there is any on your website, they will rank you lower.
Social media pages
Another thing to consider is the role of social media in the growing popularity of your dental website. Social media platforms like Instagram and Facebook allow you to reach a wider audience of people, and this will enable your surgery to grow in popularity and lead to better financial returns. It may seem like a full-time job to run a dental surgery social media account, but this is another core advantage of hiring a marketing team.
Voice searching
The famous ‘hey Siri’ has found its way into online marketing concerning dental surgeries, with people looking for dental surgeries near them using this technique. A core part of SEO in the coming year is predicted to be the integration of voice searches into dental surgery websites, which will involve a more chatty tone to articles and landing pages.
Keywords
Keywords are essential to SEO, as they drive people to your dental surgery’s page.
Keywords that are searched for in dental care will change. One week, you may want to emphasise in your blog that you can offer dental implants, and in the next week, you may want to talk about Invisalign. The keywords that you choose will be important for attracting Google bots, so the keywords will need to be relevant to current trends in dentistry.
Image compression
How long does it take your dental surgery website to load when you click on the homepage? If it is more than 3 to 5 seconds, then you may be losing as many as 95% of people visiting the page. A marketing team will be able to help with this by using image compression to speed up the website. And a fast website means better SEO outcomes!
