With the advent of Digital Marketing and ever growing popularity it is enjoying in the corporate world, all of its ingredients have gained importance in their own capacity. However, when it comes to a comparison in between, there has been a debate, precisely about the role of Blogging. Some say it has gone obsolete while others still back it as something equally important along with other elements of Digital Marketing.
In order to get to an answer, it is required to develop an understanding of its importance first, followed by a crisp identification of the factors which will be the biggest influencers in defining the destiny of your blog.
No one can deny the value of “Search Engine Optimization” in your website, and an effective blog can incredibly uplift your website’s SEO. Now this “Effectiveness” largely depends on factors like its content, how it is handled, along with exercising proper and in time updates. As a general perception, all search engines love valuable content, and that’s how it fuels up your SEO.
A blog can also play a vital role in order to make you understand your Target audience, the importance which will become evident from the latter part of this article. It helps you know the popular and ongoing trends, keep track of the traffic and most importantly, the feedback which is the key. You get to understand what actually the audience is currently thinking about your material, and their participation in the form of comments & likes gives you an idea on the strengths and weaknesses as a whole.
Some of the factors, the presence of whom can have a considerably positive impact on your Blog marketing are as below:
Know your Purpose & Audience
“He who has a WHY to live for can bear almost any how”. And for Blog marketing, this is much more important as it will set the direction and tone the overall layout. If designed properly, a business blog can incorporate several segments within itself and be tremendously thorough. On the other hand, it is equally important to research about and know the audience too. This will provide you with a good understanding of their likes and interests, which in turn will incorporate you to understand the key performance indicators, thereby having a go at the correct group.
Do Find the Right Social Media Channel to Promote your Blog
As you get done with knowing your audience, the second most important factor is to find and select the appropriate platform from where you can channelize maximum involvement from them. There are plenty of options to make a selection from, so it’s imperative that you develop a correct understanding of things within yourself in order to maximize the output of your visual marketing.
Be Responsive
As an elementary part of success, you need to understand the importance of interacting with your Target audience. Listen to them, take their feedback and even get yourself prepared for welcoming those complains with open arms to see the positive side of it. Once you convey that feeling of “Being listened” to your audience, it develops an understanding within about the maturity of your work. No matter what, someone is always there to take the ownership.
Mapping up Clear Navigations
There isn’t anything worse if a prospective customer enters your website, finds it interesting, tries to explore further but fails due to improper design. It needs to be mapped up in a way that users get acquainted with the design sooner than later, making the overall process simple and void of ambiguities.
Persevere
Making your blog a success is something that dares up to you regularly, so it needs a fair amount of consistency, patience and perseverance. You have to have that cutting edge in order to survive and get through the difficult times. Once you manage and hold on to your nerves, it becomes an easy ball game altogether.
Always try and keep your content simple and easy to understand. Avoid using complex sentences and difficult terms, as it may extract the interest out of the visitor. This medium actually shows up as a “Face” for your marketing strategy so try and make it as public oriented as you possibly can. Maintain focus and efficiency, it will help you to improve the odds for success.
