Today, we are living in a world where the technological life span is minimal. May it be any industry, from manufacturing to marketing, telecommunications to the internet, everything transforms so rapidly that it keeps on boosting the makeover of this world into a global village all the time. Social Media is a live example where with every passing day, we witness an increase in the list of website icons on our laptop screens.
When it comes to marketing, it is the “Connectivity” that you rely upon more than anything else in the world. And obviously, this is what this whole social media episode is all about. Social bonding between industries, organizations, individuals, groups & communities and as Pam Moore once said, “You can never go wrong by investing in communities and the human beings within them.”
Below are some points for consideration while strategizing for marketing via social media:
Know your customer & plan
A planned approach will yield better results for your business instead of going all out, and your social media page should be tailored as per your customer base. Develop a clear understanding of your Target audience and try to trigger their interest with appropriate content accordingly.
Quality NOT Quantity
If your content is about quantity & not quality, rest assure your customer base is going to vanish sooner than later. Maintain the scale to keep them engaged, thus increasing your brand recognition, awareness & loyalty.
Be Innovative
“Innovation distinguishes between a leader and a follower”, Steve Jobs once said. So try and build up that edge to derive the push for success. Try and find unorthodox ways and patterns to increase the inflow of traffic.
Choose correct platform
Knowing the best place to display your information will resolve half of the issue there & then. Try and find a suitable fit, go for some content related platform if it is about some document. Alternatively, Facebook or Twitter are good choices if it is about improving your customer engagement.
While you are taking care of above points to ensure effectiveness, it is imperative to refrain from:
Avoiding Feedbacks & Complaints
Always give due importance to the opinion of Target audience. This can be in the form of comments that come up on Twitter in response to your posted content, or may be a complaint highlighting the shortcomings observed. Manage your time to stay abreast of each & every query raised. Ensure to address and take corrective actions, thus passing on that positive feeling to the audience that someone is there to take the ownership.
Too much automation
One common mistake people commit is to automate the whole thing so much that it starts sounding Robotic or Machine generated. The strength of social media marketing is connectivity, but this is where you tend to lose your association with customers, who, in turn, start losing their interest. Try & keep the thing as simple & “Human” as you possibly can.
Perceiving limited participation as a failure
If your content is generating limited participation, don’t perceive it as a failure to yourself or the project. Sometimes, limited participation is an indirect verification of the quality of your work, and it assures that there is the quality that is involved rather than quantity. Don’t panic if there are fewer hits or the likes, maintain composure and avoid indulging in that number game all the time.
Overemphasizing
It is important to give correct proportions of weight to each and every segment of your project rather than overemphasizing and overinvesting at specific sections. This will end up saving time and energies, both for you and the audience, thus generating more control.
Last but not the least, this is a forum which will set the tone for you and that too, for free. Be compelling, thought provoking, methodical and qualitative so as to allow diversification and penetrating into fresh avenues at this tremendous digital landscape.
