Launching a new product today takes marketers far beyond “build it and they will come.” In fact, in the world of marketing, there are too many stories about what not to do and not nearly enough about what really works to launch a new product. Luckily, these five product launch ideas are proven to be golden!
Strategy #1: Gather Your Troops at Least Six Months Out from the Launch Date
One thing you will need for sure is influencers to talk up your new product to their fans and followers. These people are influential for a reason, and they have busy calendars. So you want to approach them well before your product is scheduled to launch to discuss plans, send over samples and invite them to participate in your product launch.
Strategy #2: Ramp Up Your Social Media
If it is happening in the world, it is happening on social media as well. So if you have a real world product launch pending, you also need to trumpet the news on social media. Scheduling contests and giveaways are also great ways to engage your existing fans and new prospects in conversation about your new product.
Strategy #3: Enlist the Help of an Agency
Advertising, marketing, social media and promotion of a new product is a huge job. But if you do your job right the first time, your new product will bust out of the starting gates like the success it is destined to be. For many companies today, the best way to ensure a new product’s success is to bring in the experts by hiring agency promotion services. Not only does this bring you a dedicated marketing and promotions team, but you will be bringing in experts who have years of successful product launch experience.
Strategy #4: Use Product Demo Models
Product demo models, or “promo models” for short, are a great way to generate interest in your new product launch during conventions, trade shows and other live events. Based on your product, you can hire just female or male models or a mix of both.
Strategy #5: Take Pre-Orders
Nothing spells “success” like a product that starts flying off the shelves before it is even on the shelves! Taking pre-orders has also become somewhat of a marketing staple for generating advance publicity. Best of all, taking pre-orders is a great strategy for rounding up eleventh hour investors, who may be motivated by the number of preorders to throw their hat in the ring with yours.
With these five product launch strategies, you can look forward to a successful launch day and many enjoyable years of fulfilling customer orders!
