Your business’s website is very often the first point of contact a potential customer has with your business, and while you may be happy with its aesthetics, you need to make sure that behind the scenes is working to reach its full potentialjust as much as the content you publish. Similar to how shopkeepers regularly review how they display their goods in their brick and mortar stores so that visitors are guided to specific products, you need to pay the same attention to your digital store.
Responsiveness
You need to check that all your pages are responsive to different screen sizes. More and more people are accessing websites via mobile devices, and Google is very keen on sites that perform well on mobile devices and benefit the user experience. Test the site for how mobile-friendly it is and review each page to identify whether buttons and links can be used with ease.
On-page SEO
Are you taking full advantage of the opportunities that on-page SEO can bring to the table? It is easy to become complacent with your on-page SEO, but you must review each page and edit details that aren’t benefiting your SEO campaign. Undertake some fresh keyword research to find whether the current keywords are still relevant to your products and services. Everything that is on your website needs to add value to your SEO, and you may find that the following need your attention:
- Page titles
- H1s
- Meta descriptions
- Image alts
User Experience and Engagement
Is your site easy to navigate around? Review the site’s analytics to see which the most visited pages are and where they go next. You will find that there are pages that lose your visitors by not providing them with enough guidance on their journey through your website.
Strong calls to action boost the users’ experience and engagement with your website and are critical to your business success. They provide you with the opportunity to guide visitors from the landing page through to checkout. You need to know how to create a marketing lead funnel so that you have control over the sales process and boost your success.
The content on your site must be unique and give value to the users. Check the content on your pages to make sure it will satisfy the customers’ goals when they clicked through as well as your business goals. Your content must provide clarity for visitors and search engine bots alike.
A website audit is necessary so that you can identify areas of the site that are not optimized to heighten your position in search engine results pages. You need your site to be visible to an audience so that you can turn visitors intoconsumers andprovide enough information to the search engines’ bots so that they can index your page accordingly. Search engines update their algorithms regularly, and so if you haven’t undertaken a recent audit, it is highly likely that your website is optimized for out-of-date criteria.
