Search Engine Optimisation is one effective way to drive organic traffic to your website. It is imperative to use necessary SEO tools to optimise the website for better search visibility. There are scads of search engine optimisation tools available and based on what you wish to accomplish through the SEO campaign the SEO tools will also change.
Google Search Console
Google search console/ Webmaster tool is a free service provided by Google. This tool is widely used by online marketers to monitor and improve the website ranking. By adding a small snippet of codes into the website source code, you will get a lot of information about your website performance.
Features
Crawl errors – This feature will show information related to broken links on your website and shows which pages of your website have the broken link. It also shows whether a sitemap is available or not and how many pages are indexed by Google.
Site traffic – It shows the average position of each page on the search engine, keywords for which the article is ranking, how many clicks each keyword got, the average click through rate for each keyword, etc.
Links to your site – This feature allows you to identify which pages need better off page optimisation in terms of backlinks. More the backlinks from high authority sites higher will be your search rank is.
Search Appearance – With this option, you can customise the way a search result is shown on SERP.
Google Trends
Google trends is another tool developed by Google. With this tool, we will be able to identify topics and search terms that are trending over a period of time. There is no point in creating and article for which there are no readers. Identifying a steaming topic and creating high-quality content on that topic will succor more traffic to the website. This tool gives you information about the relative interest over time for specific keywords. With google trends, we can actually break down the trend pattern based on the geography. With this feature, you will be able to do newsjacking. It is the process of inserting your content into a trending idea. If your primary focus is SEO then it is obligatory that you use it for content creation.
Screaming Frog SEO Spider
Screaming Frog SEO Spider is a tool used by SEO experts to trigger bots to come and crawl the website. Once triggers this tool allows the bots to quickly go through your website and display results in real time. The tool also helps to analyse your website, keyword research, building backlinks, competitive analysis, etc.
Features
Audit Redirects – With this feature you can identify permanent redirects, temporary redirects, redirect loops and chains, etc.
Find Broken Links – Broken links on your website can affect your SEO ranking. It can also lead to a bad customer experience. Imagine that you landed on a web page that has a broken image. What will be your initial instinct “Leave the site”. So from a user’s perspective, it’s obligatory that the visitors will get a better user experience.
Analyse Page Title and Meta Data – A well-curated meta description will increase the curiosity among readers and boost the click through rate. Consider you have 500 web pages, this tool helps to identify which pages have a duplicate title or meta description, titles/ meta descriptions that are too long, short, or missing.
Extract data with XPath – This feature allows collecting information of a webpage using XPath, Regex, and CSS path. It might include, prices, SKU’s, social meta tags, etc
SEMrush
SEMrush is a research suite used by top digital marketers to gather competitive information that helps in decision making. SEMrush has five main sections,
Features
Keyword Research – Whether it’s SEO or PPC, the importance of keyword cannot be ignored. Even Though we are in a digital shift from boolean search to semantic still we use keywords to trigger a search. Finding the best keyword and optimising your webpage/ bid around literally determines your online success. This tool helps you to find the best possible keyword, the competition for the keyword, traffic volume, average CPC, phrase match, etc.
Competitor Keywords – With this feature, you can take a peek into the keywords competitors use. You can also compare 5 different domains and find what makes them rank high on SERP.
Marketing Opportunities – Marketing plays an important role in getting your website rank on SERP. SEMrush looks at the keywords that you are trying to rank and finds various businesses that provides an advertising opportunity for the keywords you are trying to rank.
AgoraPulse
AgoraPulse is a social media management tool, which can be used to manage your social media more effectively. With this tool, you can engage with your audience across all social media on a real-time basis. Social media have become a marketplace where people engage the most and try to interact with your audience on a regular basis.
You prospect tries to contact with you through social platforms and it’s necessary that you respond back to them consistently. AgoraPulse also provides facilities like customizable ppt reports, CRM, monitoring SMM progress, etc. The pricing starts from $29/ month.
Canva
Information represented in the form of visual graphics are more likely reach more audience than text based content. With visual graphic designing tools like Canva, you can simply create compelling images, infographics, etc. Infographics are widely used in digital marketing to send messages in a more alluring and simplified manner.
Features
Use Pre-existing images – Canva comes up with a lot of pre-existing images which simplifies your work and aids in creating attractive images. This tool also has a repository of photos, icons, etc.
Photo straightener – It helps to give a rotational effect to the images.
To Conclude: Search Engine Optimisation is necessary to obtain better search rankings. Good SEO practices help to boost your credibility and helps you to move up on the SERP. Optimising your website with these top SEO tools will help you to get ahead of the competition. Creating high quality that addresses the pain point of target customers is one major component of SEO. A good quality content will provide a complete solution to the user’s query.
