In the world of business, regardless of the industry, content is king. But, when running a health business, one of the marketing decisions that you will need to make in regards to this is whether to use content marketing or native advertising. In short, native advertising is comprised of paid content, such as articles, infographics, slide shows, videos, and more, usually well-disguised as organic content, with the main goal of selling a service in mind. In content marketing, your overall goal is to provide useful content to the reader. With native advertising, your ultimate goal is a lead or sale, but the content is also designed to provide value to the reader. Here’s how native advertising can work for your healthcare business.
Works With a Large Variety of Content
If you have graduated with an MSN in nursing administration and are now embarking on your new venture as a healthcare business owner, native advertising could appeal to you as it works with a huge variety of different content types. For example, you could use native advertising on a business blog, providing your readers with tips, hints and useful advice that they can apply to their everyday lives, whilst encouraging them to use your services to help them with this. Videos, infographics, and even social media updates, all work well with native advertising.
Keep Your Customers Happy
Today’s customers are no longer interested in the ‘whys’ of buying a product or service; instead, they want to get information from the brands that they follow, which will help them find answers to their solutions. If your product or service provides a solution to your customers, then they are more likely to buy it. Native advertising is one of the best ways to keep your customers satisfied in this respect, as the content is designed to be helpful for both parties involved.
Improve Your Reputation
Since native ads are also designed to be useful for the customer, you will never own a brand that customers remember for being annoying. Native advertising makes use of organic content formats, for example blog posts, social media updates, videos, and even product reviews to provide a service to the customer through the content. By targeting the customer in this way rather than bombarding them with pop-up and banner ads, you will gain their attention and respect.
Easy to Outsource
If you are running a healthcare business whilst studying for your ADN to MSN online from Bradley University, then you may not have the time to create all of the content that you need yourself. One of the best things about native advertising is that it’s not difficult to outsource content creation to the hundreds of thousands of professionals around the world working freelance on the web to create written, video and image content for native advertising purposes.
Healthcare businesses today are often behind when it comes to advertising. Make sure that your business gets ahead by utilizing the powers of native advertising from the very beginning.
