E- Commerce business websites need to recognize the power of social media to connect with their audience. Integrating social media in their marketing initiative is critical for business growth as many use them to communicate, find information about products and also shop for products.
Customers share information on things they like and dislike in social media pages. Sharing information about products is a great way to attract traffic to a site. Social media networks help to find customers, reward and engage existing customers, improve sales, and showcase your brand.
Through a right social media marketing strategy, you can improve brand awareness, increase customer engagement that would invariably lead to your business growth and promotion. Social media marketing is building relations first and selling becomes second. You can achieve results in the form of growth and engagement through implementing these tactics below on various social media sites.
Use Inspirational quotes on Twitter
Twitter users love quotes that are short, sweet and inspirational. Rather than being promotional, use quotes to motivate and inspire as quotes get 19% increase in retweets. You can tie a motivational quote with the image of your product. You can have a link or call to action for a better effect.
Motivational images on Pinterest
To create brand awareness and bring more attention to your brand, use motivational images on this social media platform Pinterest with your logo or products. Learn to attract different kinds of customers with your different kinds of products by creating different boards using Pinterest to drive traffic and sales.
User generated content on Twitter
User generated content in an excellent proof that your customers are using your products. Tweets containing images are likely to be retweeted. You can ask your customers to send pictures of them using your products and you can curate these images in a blog post or simply retweet. It is a chance for your customers to shine and get featured in your site with your products. By featuring them you’re your products will make them happy and you gain a customer for life.
Use videos on Instagram
Use of video clips encourages interaction from your audience and also keeps them engaged with your content. To create a buzz for your upcoming product, create a video on Instagram that features your product along with some quick shots of your product. Include it with a call to action at the end.
Video content on Facebook
Videos get not only organic reach but also wider engagement. Create a video content and upload it on facebook when it is time to promote something of your brand. Promotional content are received well by Facebook fans as it captures their attention and keeps them engaged. As this content is very shareable, it drives a lot of traffic to your product page on Facebook.
Benefit from Social Media Marketing Services
Build your social media presence by creating a strategy and managing a campaign through a social media marketing company. It helps your business acquire an increased social media presence through its social media services. These firms craft effective internet marketing content that provides long term measurable success. It is important for your growing online image and with its strategy; your business can reach another new level and improved growth.
