E-commerce businesses by their very nature tend to focus all their efforts on online activities. Many businesses tend to operate only online and don’t have any physical stores, and it may seem like print media has no place for these businesses. But print is still important to all businesses, including those in e-commerce. Here are some of the top reasons why businesses still need to leverage print media.
Print Connects with Customers
Many people do all their reading online. They read the news, they read blogs and email newsletters online, but many people still like to hold items in their hands. For example, physical catalogues are still very popular.
Even if you have a fantastic website and an excellent shopping experience, you can still benefit from a printed catalogue. People like to sit down and browse through a physical catalogue, to feel the pages and to look at the pictures.
Your customers may buy your products in your online store, but they can still look at them in a physical catalogue and then make their purchases.
Reach a Wider Audience
There is a lot of competition online, and an online advert may not reach as many people as a printed one. An advert in a national newspaper will have a huge reach, however, and there are not so many ways to get in front of such a large audience online. You can also create highly targeted ads in magazines and specialist publications to reach the exact people you want to target.
Or you could consider printing your own leaflets. If you target a specific geographic area, you can print off your own leaflets in your office to distribute them. Buy your ink cartridges at an online store like the Stinky Ink Shop, print your leaflets, and distribute them in a geographic area to target local customers.
Become More Credible
Anyone can set up a website and call themselves an e-commerce store these days. You will have a far more professional website, but print media can help to take your reputation further.
Not every business can print off advertisements in newspapers, print professional posters or produce professional catalogues and brochures. So print adds a lot of credibility to your business.
Even printed ads are often seen as adding credibility. Anyone can launch a PPC ad campaign, but only serious businesses advertise in print media. Content Marketing Institute has some more good reasons to focus on print, so take a look through these.
Stand Out from Your Competitors
Most of your competition will only be using online methods, so you can get ahead of them by employing print marketing techniques. Whether you advertise in a newspaper, launch an advertising campaign, produce your own catalogue or anything else, they can all help you to stand out to your customers and get noticed.
Engage Your Customers with Print Media
Print media still has a place in the activities of most businesses, even e-commerce stores. Use print media to engage your customers, stand out from your competition and increase your credibility. Think about which techniques you can use, and then start taking advantage of all the benefits of print media.
