How Google adwords and Facebook ads help them in reaching more clientele?
Running an ecommerce business is not an easy deal as you need to invest a lot more on advertising and marketing of your products. It makes sense when you spend your money on the things that actually work. Online advertising helps in driving traffic directly to your ecommerce website. Manufacturers of auto parts in India have started relying in Google Adwords and Facebook ads to reach their clients, who are scouting out for the products.
It is easy to reach desired clients by targeting the Google search ad using following ways
1. Keywords- To show your ad online when users search for your specific products. Keywords are significant for advertisement as these words help in showing your products to right people, and raising the sales chart efficiently.
2. Location- To target clients by country, region, or city. Just in case you are not supplying your products outside the city or country, you can alter the ad accordingly to target right buyers for your products.
3. Device- Target ads to display on tablets, PCs, or mobile.
4. Negative keywords- You can use filter for your ad by excluding negative keywords to get apt clients. For instance, if you are promoting ad for ‘front brake calipers’, you can exclude keyword for ‘rear brake calipers’.
Important things to consider for copywriting:
- Clear headline and proper use of key search term
- Headline should relate the landing page headline
- Keyword should be included in the body
- USP should be mentioned
Facebook ads are another great way to target clients. You can hyper-target based on-
- Interest
- Demographics
- Locations
- Behaviors
You can easily reach out your clients on the basis of interest, hobbies, and pages they liked on Facebook.You can reach the market by specific age, relationship, gender, job title, education, and more.
You can also target your clients on the basis of prior actions, such as likes and devices they use to access the account.
Just like Google ads, you can easily target to consumers as per the location, based on country, city, and state. You can also target on the basis of contact number and zip code to reach repeat clients.
In this way manufacturers of auto parts in India are using online marketing trends to reach more clients in the market. Facebook ads and Google Adwords are new trend setters that help a lot ecommerce sites to acquire maximum clientele globally.
