Forming a startup company is something that most people just don’t have the power, insight, or knowledge to do. For those who do manage to create their own company, huge congratulations are in order. The problem is that once the company is created, it’s only successful if it manages to get clients and customers. This brings about the topic of marketing.
Marketing a startup company is very different to marketing a well-established business, chain, or franchise. With that said we’ve put together a few tips that are sure to help you out.
Make Smart Connections
Here’s a tip that you can be working on right from the start, and that’s to not only network and make connections, but to make smart connections. Smart connections are those that will further your business goals. It could be potential partners, suppliers, manufactures, experts in the industry, and even future customers.
At the same time, smart connections can be those that help you manage the terrain of a startup company. These are experts who can help you with the process of setting up your business.
Take for example, thosestartups that are looking to open up shop in one of the free zones of Dubai. Dubai just so happens to be leading destination in the Middle East when it comes to drawing in businesses and entrepreneurs. There are specialists out there such as Virtuzone that specialize in free zone company setup. They take people through the red tape, show them the ropes, and ensure all the guidelines are met. This is exactly what is meant by a “smart connection”.
Create a Niche for Yourself
In order to get noticed, you’re going to have to make your company stand out from the competition. So, what makes your company special and unique? This is where you can start to carve out a niche for yourself and become an “expert” in that particular area.
Put an Emphasis on Engaging with Customers
While many assume the goal is to sell to customers, what a startup really needs to focus on is engaging with the customer. Sure, you can still be selling your products and services, but you don’t want to come off as pushy.
One way you can engage with your audience is to get involved on social networks. You will be able to get your name out there, start sharing helpful information, and really engage with people without coming across like a sales pitch.
Offline Marketing Still Has Value
While we live in a digital world, this doesn’t mean you should totally throw away all offline marketing efforts. There is still very much a time and place for offline marketing techniques, so it’s important you at least entertain the idea. This can be things such as flyers, ads, and even handing out your business card.
Approach It in a Unique Way
When it comes to marketing a startup company, there isn’t usually a one-size fits all solution. Instead, it’s about finding ways to market the unique aspects of the company and engage with your target audience.
