Anybody who doesn’t have sound knowledge about SEO shouldn’t feel intimidated by the term. By the end of this blog, you will certainly get an idea about SEO and then you would be able to use these skills to make your blogs better. To optimize the organic ranking of your company, you need to entail a few simply tips in the blogs and be successful in the digital marketing arena. Here are some of the best writing practices for SEO:
Prefer Quality Over Quantity
Whenever you would have heard about SEO, you would definitely have heard million times that ‘Content is King’. And if you are just setting your feet into SEO, you should put this thing in your head. Content is certainly the most important aspect when it comes to SEO. You need to keep one thing in your mind clear that you are making your site for the visitors and not just for search engines. So when writing content for your blog, you must keep the 80-20 ratio as the base. 80% of the content that you publish should be informative and educative for the visitors and then 20% should be for promoting your company.
Make sure you post content that is of high quality and quite informative. You need to keep the niche you are serving in mind before writing blog. Use easy language which can be understood by the customers. Then only you would be able to convert your visitors into leads.
Quantity Is Still Important
Now publishing remarkable content is quite important for getting leads from your business. It is the top priority for sure, but you also need to post often. Not like you need to post thrice a day but once a week should do good. You can use a marketing software platform, Hubspot that can help you know how often you should post.
The key rule is to be consistent. You need to post frequently. Search engines love fresh content so you must keep the content of your site recent. So you should post good content frequently to rank highly in the search engines.
The Right Kind Of Words
It is important to stuff your content with the right kind of keywords that can improve ranking of your site. The desired keywords relevant to your business should be chosen to get in the top ranks in search engines. You need to think from your customer’s point of view, like the words they use to find and land on your business. Your keywords should relate to you. So it is best to have a list of keywords developed especially for your business.
Formatting
Search engines give importance to the length of the articles when ranking. Typically, any article should be anywhere between 300-600 words. An article should fit well within this quota. Also, you need make sure that the content of your articles is free from all kind of spell errors and grammatical errors. Low quality content wouldn’t be given priority by search engines.
Less Is More
It is necessary that your site is clean. Howsoever quality content you might have published on your site, it would be of no relevance if your site is disorganized. The site should be navigable and easy to go through. There should be menus and links which make it easier for the visitors to access information quickly. Also you shouldn’t overdo the internal linking. A site that is easy to navigate and high on good content would certainly get a lot of hits and leads.
Keep It Engaging
Your content should be able to engage the readers. It should be such that visitors would like to come back to the site for more information. They should be willing to share the content written by you with their friends. So, search for new and relevant topics that people would be interested to know more about. You can in fact provide link of your social media handles at the end of the blog so that it becomes easier for your readers to share the content.
URL Should Be Short And Sweet
Your URL should be something relevant to your brand and it should be related to the brand only. If possible, you should try to include the keyword of your business in the URL. .com extension should be preferred any day and it must be easy to remember. A URL having hyphens and double letters wouldn’t be remembered by a lot of people. So make sure your URL is short and sweet.
Share As Much As Possible
No one can challenge the power of social media. You can make use of social media handled to share content with the visitors. Your business will get a larger audience in this way and it would drive more traffic to the website. Create awareness and rank highly on search engines.
When trying to improve the search engine rankings, it is necessary to provide a user-friendly experience to the visitors. And even though your SEO strategy is working for you, keep analyzing the data as changes can be made from time to time.
