Blogs have become a great way of communicating your opinions and thoughts, whether it’s for personal use or professional use by organisations. Blogging can be the best way to grow your business online. Blogs give you the opportunity to display your brand. You need to look into producing consistent content to generate more traffic on your websites and other social media platforms. Creating a blog isn’t that easy. You need to ensure it is organised, accurate and serves as a great marketing tool for your business.

There are a number of tools that can help anyone get started with their own blog without wasting much time or money. So, here are 5 essential tools that will make it easy regardless of your technical knowledge.

Website Builder

Nowadays, there are many online website builders that allow you to create websites easily and conveniently. Compare your options and choose a platform known for having the best pricing and plans that allow businesses and individuals to make their presence felt online. Your chosen platform should be able to provide you with plans that are affordable without compromising on quality. A service should be all about you and your needs. Taking the Webeden website builder as an example, their sole priority is you whilst they help you in building a website quickly and easily for free. Most online services have certified designers who have ample experience ensuring you get the best possible designs. You need to select a service tool that has a variety of designs where it can be finished within the given time as you want to go live quickly in order to get as much exposure as possible.

Keyword Planner

For blogging it is important to use important keywords and phrases to fulfil SEO criteria and to make your content more relevant to those reading it. As a blogger, one of your main goals is to become an industry influencer and that can only be done if you are able to engage with your target audience. You want keywords and phrases in your blogs so that your target market can take action once they’ve read your articles. Some businesses resort to just guessing what keywords they think their audience should use. Good businesses would refer to this tool to ensure they get a more in depth look at what words to use, making the blog more relevant. It’s important to use such tools as it will enhance your chances of success.

Topics and Titles

Once you have your keywords, it’s important to come up with unique and hard hitting topics and titles for your blog. You want a title that will be relevant to your business whilst it still being fun and engaging. Influencing your market isn’t that easy so coming up with a catchy title is crucial. You want to learn from successful blogs that are doing well online or you can seek professional content services to help you in this matter. You need a service that lets you find titles and topics relevant to your business. There are a number of online tools that can help you generate interesting topics based on your most important keywords.

SEO Analyser

SEO is one of the most important elements for any content posted online. A blog is as successful as the amount of traffic you are able to attract to it. SEO is a good way of getting traffic to your blog posts. Your target audience usually searches for keywords while searching for topics relevant to your business. SEO helps push your blogs to your target audience by making it part of their results. Now, it is not as easy as it sounds. The SEO requirements keep changing and there are many technical aspects bloggers are often unaware of. You can use SEO analysers to assess the quality of your content as measured by the search engines.

Design Tools

A blog shouldn’t be boring. Design has a very important role to play in creating interest and engagement. While your website builder tool will take care of the theme and related aspects, you should use design tools to enhance the look of your post. These tools allow you to add a unique visual edge through engaging infographics, charts and other images that will help break up the content and make it easier to understand. Images help get the attention of your readers and help in creating more value for your posts. The ability to create or edit your images can help you in being more creative.

It doesn’t matter if you are a seasoned blogger or a newbie. Using these tools will only enhance your chances of becoming a successful blogger and influencer in your sector through your blogs.