The speedy evolution of search engines has made marketers reconsider their marketing strategies. They need to continuously enhance their SEO skills for keeping themselves updated about various changes. It is seen that around 70% web links are optimized by SEO where most of the web searchers usually click. The most interesting thing about SEO is unexpectedly less cost. If we compare SEO leads with outbound leads, there is a huge difference in total expenditure. That means SEO is not only better, but a cheaper marketing solution than others.
The SEO benefits are enjoyed by all types of businesses. So, why not you? Like many other professionals somehow your competitors have also started this venture to positively enhance their fortune. For all such reasons, no business can take SEO for granted.
Every year, the recommendations of search engine get updated and for complete benefits, a company must consider proven SEO tips. Here we are going to bring some proven SEO tips forward, which work great in 2015.
- Using Great Content: A great SEO in 2015 is the one that values the power of content. “Content is the king”, and to gain profit in SEO, you have to give respect to your king. Content rules entire SEO. Therefore, try to develop high quality and dynamic content. Your content should earn maximum web links. By using relevant content on a website, one enjoys not just good SEO result, but it helps in increasing referral traffic as well. Every user admires a website that offers a worthy content and thus, it becomes the finest way to receive maximum web links.
- Co-Citation Web Links: To ensure the niche of your work or company, search engines look around your competitors. To receive co-citation web links, you should find “top ten items” related to your niche. Probably, being new your company name will not appear in search results. So, contact the publisher of other websites and justify them the reason to include your product or company name in their website. As many co-citation web links you receive, your company will get more exposure on search engine.
- Editorial Web links: These web links develop from external publications. Hence, is a very powerful feature of SEO. Guest posts which are often posted over third-party platform can also be used to receive a number of editorial web links. After guest posts, interviews can also be included in the helpful methods to get more editorial web links.
- A Method Of Damaged Link-Building: This SEO strategy comes under the white hat category and is very helpful in building links. In this activity, a website helps other publishers in fixing various damaged web links. It benefits the readers of that publisher. Yet, it should be applied when the quality of your content has better standard to be a substitute for lost content.
- Link Reclamation: This SEO methodology supports websites in getting fresh web links through searching damaged links and allows the publisher to fix them on your website. To apply this strategy, one searches for different places where a content of your website is being used even without any attribution. Go there and request the person for a link.
- Outreach Web Link: However, this is an old strategy, but quite effective as well. In this strategy, one needs to search for a relevant website. From there, take contact details of the website and contact them using email or call to request them for their web link. It works on websites which are in a bit different business.
- Analysing Competition: Competitor analysis is one of the most important steps in SEO. Without knowing your competitor, you cannot assure your web victory. As in this step, a web owner finds various backlinks of other competitors, so it is helpful in outreach web link method too.
- Concentrate on ROI, Not Keyword Ranking: Most of the marketers give the value of keyword rankings, because they see the ranking of the keywords widespread on a search engine. You must be surprised to know that some top keywords earn zero ROI in reality. Therefore, one needs to concentrate on real lead conversions of a website, rather focusing on keywords only
- Mobile SEO: Mobile industry is expanding day by day. Users are fond of websites which are easily accessible over mobiles. Therefore, an ideal 2015 SEO campaign should not miss to optimize a website for mobile users.
