Branding is what you want people to perceive you as a business. From your logo design to your social media marketing, everything you do says something about your business that we call “branding” in technical language.
A big part of branding is about selling a story that could relate to your audience. To reach out to your audience, you need to carve a face of your business that is recognizable by your audience. In other words, you need to carve your individuality that makes you stand out from the rest and induce familiarity with your audience.
Here are 7 tips you can apply in branding your startup:
- Build Your Identity
Branding is only successful when you are able to establish an identity of your business. It has to do with translating the true personality of your brand that your audience can visualize when they think of your product. It is about being different from the competition and marking your individuality. From creating a business logo design to products design, every facet of your business has to portray your unique image.
- Be Consistent
What is one common thing in Coca-Cola, Apple and McDonald’s? They all have consistency in their brand identity. They align a common idea in all their marketing campaigns. Remember that consistency induces familiarity among the people and reinforces their trust. Your brand will only be a success when you can create an impression that your brand can identify with.
- Line Up Your Social Media Strategy With Your Brand
The essence of your social media marketing is about putting across the right image of your brand. When dealing with your social audience, you need to communicate your brand message with your tweets and posts. Similarly, your followers should be able to recognize you with the slogans, trends, and events you endorse in your posts.
- Don’t Confuse Your Audience
A successful branding is a result of a unified identity. It depicts a singular face of your business that your audience can easily relate with. Having multiple names and logos only add to the clutter in your branding and confuse your audience. Creating a single image of your brand gives a face to your brand and makes you familiar with your audience.
- Sell a Story
Storytelling makes your business believable and real. Your brand story should say about how your products are changing lives of people. It should tell stories of the real people who are using your product and how it changed their life. Selling a story makes a strong impact on your audience and implies to them that they are interacting with a real business.
- Find Influencers in Your Industry
Influences are industry experts who lend their voice to a brand. People tend to trust products that are endorsed by big names of an industry. Therefore, you need to find opinion leaders who can promote your brand by sharing their own experience. Find influential people who can represent your brand and build its true image.
- Develop a Company Culture That Blends With Your Brand
Your company culture is as crucial to your branding as the other things mentioned in this listicle. This includes how you behave with people both inside and outside the workplace. It defines how you interact with your employees and how you interact with your clients and vendors. Your interactions with these people are important to form a perception about your business.
Branding is all about building a consistent image of your brand. It is about portraying an image that people can identify with. With the aforementioned tips, you can create that face.
