If you’re reading this, you most likely already know the reasons you should have a blog – visibility, authority, SEO, etc. But the difference between having a good writer and a great writer can make all the difference in the world.
Being able to weave words together in a way that drives people to a specific course of action is as much art as it is science, and the best writers have a unique way of blending the two in order to cater to as many people as possible.
Whether you’re looking to outsource your work to an agency like www.articlez.com or try your hand at looking for a freelancer, there are several assets that great writers bring to the table.
Consistency
If you’re relying on various members of your staff to produce the content for your blog, it’s going to be hit-or-miss. Inevitably, you’ll have some writers on your staff that knows what they’re doing and will churn out high-quality content, but you’ll also have some that have skills in other areas, and the content will suffer. As a result, you’ll have a blog that reads like a yo-yo: up one minute and down the other, here, there, and everywhere in between. Great writers help your blog keep a consistent voice from article to press release to the landing pages.
Results
While just about any writer can stuff keywords into an article and make it somewhat coherent, great writers know how to use imagery and keywords in a way that gets people moving. Whether that end goal is more leads, more traffic, or more sales, a great writer can actually make you money – regardless of what they cost – by improving your bottom line.
Image
Whether you realize it or not, your website is the face of your business. People are judging you based on the attractiveness of the layout and the quality of your content, so it’s imperative that you’re presenting yourself in the best way. Great writing has the ability to cast you as an authority in your field, which will help drive both leads and conversions. Moreover, a great writer can tell your story in a way that people relate to, creating an emotional bond with your audience that keeps them coming back time and again.
Time
There are only 24 hours in a day, so in order to scale your business, you’ll need to start delegating some of the work that others can do to qualified individuals. Writing is one of them. Instead of doing it yourself or asking an employee to step away from their current work to write, hiring a great writer means you can keep your team on a task of overseeing and managing the business. Plus, it means you never have to worry about the type of work you will receive, which can be a huge stress-reliever.
Skill
While any writer can produce somewhat-competent content, skilled writers will follow industry trends, insert long-tail keywords, produce e-books alongside articles, and several other types of content that will fill multiple needs for your business. This content results in targeted traffic that is custom-made for your audience and ready to engage with your business on a higher level.
Hiring an outside writer can be a tough decision, but the right one can make all the difference for your business. The benefits they bring to the table in terms of skill, expertise, and time-savings are more than worthwhile as they present your business in a positive light and produce years of income-generating content.
