Internet marketing refers to marketing and advertising by using Web and email, to drive sales via electronic commerce. Web and email are also a great source of obtaining sales leads. In the recent years, Internet marketing has dominated all the traditional marketing tools. Here in this blog, we are listing four problems to which internet marketing is a perfect solution.
1. Inefficient Customization
Customers are least likely to buy a product if they don’t relate to it. It becomes necessary for the marketers to provide a personalized product or market the product as it is exclusively for a particular customer. Through internet marketing, these marketers can personalize emails, by taking into account the purchase history and preferences of their customers. Tracking their web history or the websites they visit the most can be beneficial in knowing their areas of interest. So that, the customers who are looking for watches must not be shown the advertisements for hair care products. This creates a big impact, as the customers feel a connection with the product and are more likely to buy a product that they like. Emails are addressed directly to the consumer using their name. Such as, ‘Dear Max’, instead of ‘Dear Sir /Madam’, which sounds more like a spam mail or a random email that was sent in bulk.
2. Less Customer
Internet gives you an access to the social media platforms, enabling you to reach more and more potential customers. Doing this, you not only increase your customer base for your brand and products, but also ensure that you connect to the world where the stuff gets viral instantly. Social media optimization is a major part of internet marketing, which encompasses the importance of all other factors. Facebook, Twitter, Instagram, Pinterest and many other social networking mediums have been the key to unlocking the potential that internet has in maximizing the number of consumers. Social media is, therefore, a goldmine for finding potential customers.
3. Budget Constraints
One of the major reason for the popularity of the Internet marketing is its ability to solve the problems of budget constraints. Website maintenance might be the only expenditure that you would incur if you indulge yourself exclusively in online marketing. You save the expenditure involved in displaying advertorial banners and print media. For example, it hardly costs a penny to post an update on Facebook or send an email. In fact, all of this is free.
4. Limited hour of Operation
Working whole day may not be possible for you. Either you need to hire staff for both day and night shift, pay more salaries and invest more assets. However, an easier way can be going online with your business. Internet gives the consumers an access to make purchases from the comfort of their house, at any time they wish to. This results in increased sales along with reputation building of the brand. As it becomes a commodity that is highly accessible and easily available in the market.
Conclusion
These are four of the many problems that Internet marketing is a solution to. It has great power in driving sales and benefiting any business. Irrespective of the size of the company, whether it is a Multinational Organization or a startup, internet marketing makes a big difference. Or should we say it is the only channel that makes a difference. If you win here, you win everywhere.
