Do you want to promote a webinar but you do not know what to do since the last promotions were not that successful? Believe it or not, this is the story of most people that promote webinars online. This is due to the fact that they do not actually know what to do in order to be sure that the webinars are promoted in front of those that will actually be interested in attending. With this in mind, you can consider the following tips that are surely going to help you market your next webinar.
Use Past Videos For Webinar Promotion
If your webinars are really high quality, you can easily take advantage of that. All you really need to do is learn how to record your screen. By using software like Movavi Screen Capture Studio you get to record your webinar in real-time. Then, you can use videos of your past webinars to promote the following webinars. This has been proven as being a really effective way to promote webinars because people see what they should expect in the event they decide to attend the next event.
Social Media Ads
If you struggle to have people that attend webinars, chances are they do not actually hear about them. Social media is a great way to solve this. However, you should not just focus on organic options. This is something that you would do in the future when there is already a solid viewership in place. Your best option in regards to social media is to use ads. When you use them properly you get a really good return on your investment and it is quite cheap to get people interested in webinars.
Teaser Campaigns
Think about what you can offer as teasers for the upcoming webinars. For instance, do you have any authority figures that will participate? You can set up a campaign through which you present every single speaker, one per day or per week based on how much time you have available. This allows you to properly leverage the following of the speakers and you can generate constant buzz around the upcoming webinar.
