The internet brings a wide range of benefits, including opening a lot of doors for professionals. While it used to be difficult to advertise the services you offer and reach the right target audience, a carefully crafted digital marketing campaign and online ads can now bring clients to your website.
There are a lot of digital marketing instruments to use too, including social media and SEO. That said, there is one instrument that you must not forget to use: Craigslist. There are three reasons why Craigslist is still one of the best ways to market your services online.
Direct to Potential Clients
People come to Craigslist looking for a specific thing. It could be a product or a service, something that is available near where they live – or where their business is based – and from a reputable Craigslist user. It is easy to see that those who come to Craigslist looking for services are potential clients that are ready to make purchases.
We even have tools like zoomthelist.com helping users find the exact things they’re looking for with advanced search features. By crafting your Craigslist advertising the right way, you can be discovered by many more potential customers.
This exact same reason is behind why Craigslist offers a relatively high conversion rate. Since Craigslist users are already one or two steps away from a purchase decision, they are easier to funnel and are regarded as among the most valuable target audience to aim for.
Far-Reaching
There is no limit to who you can reach on Craigslist. A lot of digital marketing experts still think that Craigslist is only good for reaching retail customers in certain segments; this is not true at all. In fact, Craigslist is in the minds of many people, including those handling purchases for their employers, customers with high purchasing power, and more.
Every good Craigslist marketing campaign starts with understanding the target audience. Who are your target users? What are the keywords they usually use in searches? Which cities or states do they live in? How can you connect with them through your ads?
All it takes is a good, well-placed advertising. That single ad can bring you hundreds – if not thousands – of potential customers, plus you can convert more than 10% of the leads you get from the site. This is much better than other digital marketing instruments currently available.
Extra Benefits
Let’s not forget that Craigslist is a high-value site, which means anything you post on the site will also help other digital marketing efforts you do. You can boost your brand’s credibility, add more reference to your site, and even funnel the right target audience to your site or social media pages directly.
As mentioned before, all you need is one good advertising campaign; or several, depending on your strategy and the services you are trying to offer. These reasons why Craigslist can be very effective should be more than enough to convince you NOT to skip Craigslist the next time you run a digital marketing campaign for your professional services.
