A strong content marketing plan is a must in today’s digital age. The competition is certainly fierce online, and getting your content in front of a bigger audience can make a significant impact on leads and conversions. Not to mention a big boost in organic traffic.
This makes a wider reach for your content critical. You not only need authoritative and quality content, but also a number of marketing channels and strategies to get that content out to the world. In most cases, developing content isn’t an issue. It is more about increasing the audience base.
To help you widen your content reach and facilitate more leads and sales for your business, we compiled a few ways to maximize reach. Let’s take a deeper look at your new content marketing strategy.
1. Ensure Content is Highly Accessible to Everyone
Before developing actual content strategies, it’s important to look at just how accessible your content is. What does this mean exactly? You can have the best content on the planet, and have multiple channels to send it out on, but if accessing it is difficult, you have a major issue.
For example, let’s say you launch a social media campaign to drive traffic to a new landing page for a product. You successfully create a buzz, but when people click the link to your landing page, it takes too long to load. This means your site speed is not optimal. It could be the images and layout of your page is poor, or you may have server or hosting issues. This makes ensuring you have a professional WordPress web hosting provider valuable.
2. Get More Social with Your Content Marketing Campaigns
While we are on the subject of leveraging social media to drive traffic to your website, let’s dive a bit deeper into how to maximize your business’ social presence. Social media has become an exceptional outlet for widening content reach. It is cost effective and easy to employ.
To make some quick ground for more leads and conversions, add more useful hashtags to your social media posts, whether you’re using Facebook, Instagram, Twitter, or even LinkedIn. To find the best hashtags for a particular post, check out Hashtagify. There you get a trending rating and score of following for specific hashtags.
3. Extend the Life of Existing Content for a Greater Reach
You may have heard of repurposing content before. That’s because it is a great content marketing strategy to build a greater audience and extend the life of existing content. Begin by looking at the authoritative and quality content you already have. This is content that probably had quite a bit of buzz around it when first posted.
Ways to repurpose that content include, creating videos, infographics, podcasts, and more. This can kill two birds with one stone, since repurposed content can be great for leveraging more backlinks to your website, thus raising your domain authority and ranking on search engines.
4. Connect the Content Dots
Getting backlinks is not the only linking that has value. Using internal linking strategies can be very beneficial to widening your content reach. To do this, you want to connect the content dots by inter-linking relevant content together. Have you ever seen the content suggestions in an article? It is like that.
Use keywords like “Just for you” or “related” when posting a blog article, for example, to drive the audience to click on relevant content, thus increasing engagement and another important touchpoint. This can have a positive impact on widening your content reach.
5. Utilize the Power of Images and Videos
The chances of someone sharing an article in today’s digital age is pretty slim. The truth is, people have become pretty visual, and having more visual content can increase those shares by satisfied viewers. It can increase engagement with your content as well.
Visual content can be video, enticing images, infographics, surveys, and more. The more visual content you have, the better. One of the best strategies is video testimonials because it engages an audience and provides social proof, increasing confidence to buy.
“In today’s fast-paced world, video marketing is one of the few types of online material that provides the value, relevance and flexibility consumers need, all while catering to the on-the-go lifestyle they want,” Matt Bowman of Forbes explained.
Wrapping Up . . .
Getting more eyeballs on your content should be a top priority. It not only grows your brand awareness online but also increases the leads and conversions you can net monthly. In many ways, it is a numbers game. The more people who engage with your content, the better chance of converting them to a customer.
