Every successful business has a strong marketing team. It is essential that every business should focus on marketing strategies. Word of mouth may easily spread, but you can’t rely solely on word of mouth. This is a risk you don’t want to take.
A strong marketing team means that you have a group of people with different strengths and expertise when it comes to advertising. When they work together, they can come up with something that will really boost your company. Of course, you don’t expect this to be a smooth ride. If all of them have something to say and they are confident about it, they won’t just give up on it.
Nevertheless, you would rather have a team with tons of creative ideas than a team with nothing to offer. Every marketing team should have the following experts.
Marketing analyst
This person is incharge of determining the behaviour of the target audience and understanding it. With the help of the analyst, you can craft an ad that will be more focused on what the people want to see. The analyst is also someone who understands what is going on with the economy and how this affects the buying capacity of individuals.
Branding manager
Your brand speaks volume about your business. You need someone who is great when it comes to branding and messaging. You can benefit a lot from this since you can be easily overwhelmed with the ideas you want everyone to know. The branding manager will filter these ideas and tell the team if they fit with the brand, or the message is just totally out of place.
Customer service specialist
The team should also have someone with a background in customer service. This is important if you want to determine what the customers really want. They should be studied when they are buying items in a grocery or department store. A person who has a background in customer service will definitely know what people want and what they usually complain about.
Marketing strategist
There must be a clear plan based on the information gathered. This is where your strategist will be of help. The ideas will be hammered out to become actual ads. For instance, if you are planning to put up pop up banners, you need someone who can help craft the right message and determine how this can impact the target audience. Even seeking help outside the team can be best determined by this person.
Digital marketing expert
Of course, you want someone who is focused on digital campaigns. You need this especially since a huge portion of the target audience is already doing everything online. You don’t want to be left out so you need someone who can really craft the right ads that would work online. The use of social media sites, blogs,and other online platforms will be maximised. Digital analytics is also a part of this person’s expertise.
In the end, when you have a strong marketing team, whether you opt for digital ads or print ads like brochures and banners, you will have the best ones to show to people.
