Anchor text is an important part of SEO and can be crucial to encouraging people to click on your links and growing traffic to your website. Anchor text is a clickable text that contains a hyperlink to your website. Currently, there are five main forms of anchor text: generic, naked, exact match, branded, and image anchors.
How Can You Optimise Your Anchor Text?
There are many ways to optimize your anchor text in 2019. If you wish to improve your anchor text and hyperlinks to benefit your SEO, you should consider hiring a digital marketing agency that can do the hard work for you. DMG can help correlate your anchor text with your paid searches and the keywords on your website. This will help you can achieve a higher ranking on search listings and conduct searches on how your current keywords are performing.
Types of Anchor Text
Generic Anchors
Generic anchor text is a word or phrase that isn’t part of your keyword search. The text is usually a phrase prompting the user to click on it, such as “click here” or“read on.” These phrases appeal to users who are looking to find out information or read more on the same subject.
Naked Anchors
Naked anchors are text that reveals the direct website URL. They aren’t hidden by a keyword or text. They are often used by companies that want their URLs to reflect and advertise their brands, and they’re part of their message. These are often used by large companies that have their business names in their URLs. Having a selection of different anchor texts is crucial, and naked anchors often make up around 50 percent of anchor texts.
Exact Match Anchors
Exact match anchors are those that match your keywords for that page. These are often used in companies where their brand name is the same as the monetized keywords and popular search terms. Exact matches have the benefit of being able to increase your rankings through link building and can sometimes work as site links.
Branded Anchors
Branded anchors are those that contain your company name. These are most often used by well-known companies that are commonly searched for by their exact brand names. Many companies use brand names that are close to keywords so that their full SEO potential is realized.
Image Anchors
Image anchors are links contained within a clickable image. These will often have optimized alt text to benefit the company’s SEO campaign, as this will increase its rank in search engines by containing keywords. Google will use the alt text contained in the image as the anchor text for these transactions.
Whether you decide to invest in generic or naked links, it’s important to find an anchor type that works for you and to use a range of these on your website. When considering how to improve your SEO, you should always think in terms of getting the best performance out of your anchor links. This will help your links correlate with the right keywords and increase the number of potential clients you have flocking to your website.
