In these contemporary times, more and more business people are using social media platforms to expand their online presence. This strategy is very advantageous given the increasing marketing power that results from advertising one’s goods and services through mediums such as Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube and more. Despite the advantageous nature of using the aforementioned social platforms to share what your business offers to the world, however, selecting the most appropriate medium can be very challenging. Here are several things you can do to make the most of the social media platforms:
1. Find Out Which Social Media Platforms Your Competitors Are Using.
As one social media marketing expert stated, if one of your competitors is using a certain platform, you should probably be using it as well. This is the case for several reasons, including the fact that you have the opportunity to take loyal customers away from them through offering superior and more competitively priced goods and services. Keep this in mind as well: the fact that a competitor has chosen to make use of any given social media platform often results from the fact that they have experienced financial success or anticipate a great financial return soon. So if your competitor just created a Facebook account to start selling t-shirts, the decision could have resulted from professional marketing advice they received regarding the fact that the aforementioned platform is a good venue through which to market clothes. If you sell t-shirts, too, there’s no reason why you can’t outperform them by constructing a superior marketing plan using the same platform.
2. Use Twitter.
While you may be unable to decide whether you should make use of one or several social media platforms, Twitter is definitely an excellent venue to use for business purposes. This is the case for several reasons, including the fact that setting up the account is free. In addition to this, marketing products and services is relatively simple given that it merely requires tweeting url links to your product page. In addition to this, Twitter is user friendly and makes it easy for businesses to communicate with prospective clients quickly and effectively through features such as Direct Messages (DM).
3. Experiment.
Although many people do not have an entrepreneurial spirit, it is often the case that people who adopt a pioneer mentality experience more profound success than people who don’t explore new ways to increase their clientele. For this reason, it is often advantageous to go beyond simply creating accounts through social media platforms that have proven successful for your competitors. Indeed, you may find that consulting with a professional, trained social media expert results in the construction of a great marketing plan through a medium your competitors have yet to tap into. When this happens, you’ll have a legal and pleasantly monopolistic control over a social medium like Google+ given that your competitors are confining themselves to Pinterest or YouTube.
While this list of advice is not exhaustive, with some marketing strategies here that you can use to expand the presence of your online business. Good luck!
