Google AdWords is the most prominent online marketing tool in the world. This service allows you to advertise to anyone who uses Google’s search engine. It’s estimated that more than one billion people use Google monthly; if you can drive only a fraction of this traffic to your site, your business can make hefty profits.
How Do You Get Started Using Google AdWords?
Pick Keywords To Drive Traffic
Using the Google Keyword Planner, you can choose keywords that people are searching for online; find keywords that relate to your customers and have good traffic stats. If you find keywords that have low competition, you end up paying less per click. Brainstorm a good list of keywords; look them up on the Keyword Planner to see how much they cost per click.
Limit Your Ad’s Distribution
With such a huge audience, it is important to target your ads to people who are interested in your product. Google AdWords management allows you to pick the people you advertise to by demographics like age and location. If you don’t target your ads, you’ll end up spending a lot of money on people who have no interest in your product; these people won’t click on your ad or buy your product.
Create An Enticing Advertisement
Now that you’ve picked your keywords and demographics, you need to create an advertisement that will entice people to visit your website. Google limits these advertisements to 25 characters for the title. You can use two lines of text; each line of text can have 35 characters. Since you don’t have a lot of space, it is important to create copy that is clear, concise and descriptive.
You don’t want to make your advertisement too vague. If you do, you may end up attracting customers who have no interest in your products. Make sure your advertisements are geared towards potential customers that have an interest in your products. Lots of companies target too many people; they end up spending lots of money for no conversions.
Limit Your Spending
Google AdWords management allows you to put limits on your ad spending; this makes it easy to test ad effectiveness without spending too much money. At first, you should keep your limits low; this allows you to tweak your ads to make them more effective.
Evaluate Your Campaigns
Evaluate all of your campaigns; if campaigns aren’t converting well, you can delete them. If you are getting a lot of clicks with no conversions, you can try to alter your landing pages until they are more attractive to your visitors. Think of your keyword, and then think of what people are looking for when they search for that keyword. Create a page on your website that answers people’s questions and concerns about the keyword that brought them there.
