In today’s business world, it’s important to have a digital presence. That means having a website and being involved in social media. However, just these two elements combined won’t be enough to differentiate you from many other companies doing the same thing, so you will need to ensure that your digital marketing is as good as it can possibly be – and make it pay for itself as quickly as possible.
Have A Great Base
Your business base when it comes to the digital world is your website. This is where you want all your social media and online marketing to bring people to – and when they come it needs to live up to expectations. If your online presence everywhere else is incredible, if you’ve spent the time and money on a professional brand designer such as SmashBrand to create something special in terms of your brand, and yet your website is messy and confusing, you will lose customers. So, it’s best to take the time to make sure your website is exactly as you want it before driving traffic towards it. It will certainly pay off in the end and bring you a lot more business.
Personality
To really make an impact as a business you need to give that business a personality. That can be as simple as giving it a face – a company owner, manager, a member of staff, for example – or you can create an entire brand based around a personality type that you think works well for your business. Get the tone right and you will be successful because it will make your company seem more human and less corporate. Since people like to buy from people like themselves, having a human element in your marketing can be crucial. This is why social media can be useful as you can play around with the tone and personality a lot more. It may be wise to employ one person (perhaps part-time at first) to be the social media responder as there will be one cohesive tone throughout.
Concentrate on One Platform
There are many different types of social media around now, but choosing just one to concentrate on – at least to begin with – when it comes to your digital marketing can really help you out. Where are your customers? Market research will tell you where they are most likely to spend their time when browsing social media. This is the platform you need to work with, even if it’s not the one you would have chosen yourself. It is far better to choose one platform such as Facebook or Twitter and excel, rather than to try to market mediocrely on all platforms but be unable to service all the demands of your customers. Equally, each platform needs a slightly different style of marketing, so it will take you a lot of time to get it right everywhere. Time is a commodity that can often be overlooked, but it is an expensive thing to waste when you could be doing far more productive things with it.
