Getting leads has never been easier, thanks to the vast array of lead sources and channels. Good leads include the name, phone number, email and interest level of a prospective consumer. Or it could be an interested consumer that comes by way of a search engine. However, getting quality leads that can be converted into sales is just as difficult if not more so than ever before. For that reason, businesses are looking to get high quality leads using established successful techniques.
Affiliates
One of the most tried and true ways to get leads fast is to use a large affiliate network. Affiliates are partner sites which channel traffic and leads to you. In return, you cut the lead provider in on a cut of the sales. For example, if you are selling monthly subscriptions to an online software system for $20 per month, you may cut in the affiliate provider on $5 for every person they send to you that buys a subscription. Or you may send $2 to them for every lead that they provide that converts to a sale. The lead would include the contact information, name and method of acquisition. Using this information, you can directly follow up with the potential client to close the sale.
Starting an affiliate network requires diligent effort to reach out to sites with large traffic and convince them to direct traffic flow to your site. You also must be sure to offer competitive compensation in relation to other sites that provide the same service or product.
SEO
Search Engine Optimisation is also key to getting leads to your site. SEO includes a number of strategies to improve your website’s ranking on search engine pages. There are several ways to achieve this goal. Firstly, the business has to get a variety of links from other websites to link back to yours, which indicates popularity throughout the web. Next, you have to include keywords throughout the page and in the header. Lastly, you need to constantly refresh content to make the users keep coming back. Using these techniques, web traffic will slowly rise to match your SEO efforts.
Hire Firms to Improve Web Design and SEO
To get the best SEO, companies often hire web design firms for their sites. Small business web design is a growing segment with many highly qualified firms serving small businesses. These firms optimise pages to direct the user to create a lead.
For example, one option is to create a javascript pop-up on the page as soon as the user arrives on it. The pop-up requires the user to fill in their information before going any further. Once that is done, a new lead is created.
For less intrusive efforts, you can create leads in exchange for unique content such as an eBook, podcast or blog. When the user goes to access the information, they must first place contact info to acquire it.
Purchasing
For those companies that are still wondering how to get leads for my business. There is always the option of purchasing leads. Large aggregation sites allow customers to filter leads by the type of product, the time the lead was created and the method of acquisition. These sites are quite professional and do the hard work of filtering out spam companies as well as redundant leads. For that reason, purchasing leads is becoming a more popular way how to get more leads.
Conclusion
Overall, companies are continuing to wonder how to get leads. Using the methods above, lead generation and acquisition is getting simpler. With a good product and good leads, sales also follow.
