If your dental surgery has not been attracting the patient numbers you expected you may be wondering why.
After all, you may have invested in having a dental team with more cosmetic training, as well as ensuring that your surgery has the best equipment to perform these cosmetic procedures. So, why isn’t it working?
In short, the answer probably lies with your dental surgery website, your marketing plan, and your website’s SEO. These are all vastly important when it comes to the growth of your dental surgery, and if your dental surgery is struggling, it may be time to reinvest in them.
So, what are some of the key signs that your dental SEO plan needs upgrading or adapting?
Low web traffic
If your website traffic is low and you aren’t receiving leads, there’s a good chance that SEO optimisation could help. SEO will help to attract more dental patients to your surgery site and will reduce the chances of them bouncing (or leaving) the website prematurely.
As mentioned before, SEO will get your dental surgery onto the first page of Google, so it will be more likely to be spotted when certain words are searched for.
Stagnant or declining rankings
If your ranking in search engine results has reached a plateau or is declining, SEO efforts should be a priority to improve visibility. There may be several reasons as to why your ranking is dropping, and it could be linked to a blog page that is not updated, a slowly loading home page or even the absence of mobile optimisation. In any case, it can be worth contacting a trained marketing team to assess this area for you in order to bring your page back up to the top of the ranks.
Outdated content or design
If the content on your website is outdated or the design isn’t optimised for mobiles, SEO could help freshen things up and generate new traffic. As stated before, in order for SEO to work, your surgery pages will need to be updated regularly, and if the design of the website is poor or not logical, the pages will not be accessible to Google bots and will drop lower in the ranks. In order to get a logical layout for your dental surgery site, call a marketing team.
Not optimising for mobile
If your site isn’t optimised for mobile devices, your rankings will suffer, as Google ranks sites higher if they are mobile friendly.
This can be quite tricky to achieve on your own and is one of the reasons why so many dental surgeries outsource the managing of such things to marketing teams as they can ensure that any minor changes that need to be made to mobile optimisation, to stay up to date with Google, will be made promptly.
Missing keyword research
Keyword research is essential for SEO, and if your dental practice hasn’t conducted research, then there’s a good chance that you won’t be competitive in the market. So, if your patient list is dropping or isn’t growing, and your home page and blog pieces don’t have keywords spread throughout them, this is going to need fixing to boost the SEO.
