Link building has long been one of the best ways to boost your rankings in the search engine results. Google has named high-quality links, along with quality informational content and a good user experience, as three of the main factors that contribute to a high rank.
But, when it comes to building links, how can you be sure that you’re providing the kind of quality content that search engines (and your readers) are looking for? Let’s find out.
#1. Write Good Guest Posts
Guest posting on authority blogs to build links may not be as popular as it once was. But, that’s not because it doesn’t work. In fact, guest posts are still a very valid and effective method of building links today, but only when done correctly.
If you’re link building with guest posts, it’s important to make sure that the website or blog that you’re requesting to post on is relevant to your topic, and that the article or other content you share provides information and value to the blog’s readership.
#2. Launch Blogger Contests
Creating writing contests for bloggers or students with a prize for the winner is an innovative way to build organic backlinks. For example, digital marketing company theHOTH gave students the chance to win a scholarship by writing a 1,000-word essay on how companies can take advantage of digital marketing, with a link included.
As a result, this gained high-quality backlinks from .edu and .gov sources, which many students have access to.
#3. List in Trustworthy Directories
When it comes to listing your site in online directories, it’s important to proceed with care and caution. There are many online directories available which provide no real value to web users, therefore it’s important to avoid having your website listed on such pages.
On the other hand, niche directories, and directories that are attached to high-quality, informational sites that customers in your specific industry trust, are some of the best places for your links to appear.
#4. Participate in Online Communities
Good link building is achieved by first building good relationships. A good place to begin is within online communities in your niche, such as forums, social media groups, and blogs. Take the first step by contributing interesting and informative content when you can, for example, answering questions posted on forums, or sharing extra knowledge in the comments section of a blog post.
Not only will this improve your ability to gain good backlinks, you’ll also be better able to keep up with the latest news and information in your niche.
#5. Give Testimonials
It’s not just getting good reviews that can be good for your business; giving them is also useful. Many businesses will offer you the chance to voice your opinions about the services that you’ve received from them on their website.
This way, companies will get another great testimonial to place on their site, while for you, it’s a great opportunity to get another backlink that could lead to potential traffic from that site.
Share your own link building tips in the comments below!
