No longer the Facebook is a platform, where people create their profiles to stay in touch with friends and family only. This social media platform is being seen as a great opportunity for business holders to promote and increase their customer base. Local business owners in particular can avail great advantages as the results can be seen instantly by increased brand awareness and fan base. The cost of setting up a business profile account is negligible and the payoffs are huge.
Facebook marketing can really do the trick if it is used correctly reaching the target audience giving them what they require. Here are the top 8 Facebook marketing tips that local business owners should use to increase their customer base.
- Landing page on your Facebook page
Set up a landing page on your Facebook profile page that allows users to subscribe to newsletters or other information about the products offered. Collect their contact information for further use and this can be done by setting up some incentive like discounts or coupons for registering.
- Post deals and discounts
People will only add you if they find something of use for them like exclusive deals, discounts or coupons. Post your email id or blog site for Facebook users to add or follow you. If the incentive you are offering seems interesting enough for the users than why wouldn’t they follow?
- Build up a friends list and stay connected regularly
Connect with new users and stay in touch with the old ones with regular updates. Let your connections be familiar with you as people love to be socially connected that’s the first reason they are using social media platform. Be consistent with your postings as every time you engage in a post your Facebook threads show up on users’ newsfeed keeping them aware and engaged with your posts.
Keep adding contacts to your list and try to be active regularly posting relevant content or comments accordingly.
- Join people not Business
As a Facebook marketer you need to understand that it is a connection between people and not businesses. People like to interact with each other so focus on building relation with the consumer and focus on those topics that would affect and influence them. If you get an interaction from them on concerned topics as an individual or a leader that is when half the battle is won as you won’t have to pitch in for the sales and conversions will follow automatically.
- Treat a good post as an investment
While posting threads to build an audience you will notice that some posts get greater response than others. If there is such a post that keeps viewers engaged then use it and post it on your timeline even if you have to invest a minimal amount of money to get it. In marketing money well spent is money earned. This small amount of investment can help users get thinking and make them familiar with your brand. It will also boost your friends list that will further help in expanding your customer base. The more friends you have there is a greater chance of higher subscriber’s list.
- Facebook plugins
Building awareness of your Facebook page can be done on your own website with a “Like Us” link so that the existing users can connect with your Facebook page and share it with their friend’s list. This will automatically get you more users on your Facebook business page.
- Facebook ads
Think about buying ads on Facebook as these ads are way cheaper than any other media and are definitely effective. Select your target audience and based on them and your product post an attractive ad with a great tag line so Facebook users click on it. Educate yourself on how to use Facebook ads to get better results for Facebook marketing and also about the capital involved.
- Applications to attract users
Interesting applications to draw attention of Facebook users can also be a smart way to get more fan base. For example if you are in to designing business then you can set up an interactive app that let users showcase their design and maybe used for your product with their name on it.
Facebook marketing gives business owners a platform to be innovative and creative while marketing for their products. Setting up an online presence is a must for every business owner and when a platform like Facebook is available then the possibilities are limitless.
