Building a strong brand is about building trust and recognition. People want to work with businesses they know will deliver, which is why it’s important to have rock-solid branding. Your branding should reflect your business’s values and beliefs without breaking the bank.
Below is a list of strategies you can use to boost your branding.
1. Attend trade shows
Many people are in a buying mood when they attend a trade show, which is the perfect time to take advantage of that energy. Make your booth the place to be so they’ll be more likely to stop and chat. Be sure to include your logo and branding colors throughout the display. Send people off in a good mood with fun promotional products. This will help them associate positive feelings with your brand.
2. Be user-friendly
Make sure your website is updated and easy to navigate. Interactive product guides are a great way to show the ins and outs of each piece. Price information should be easy to find. In addition, statistics on your services and delivery should also be available. Above all, make sure users can easily locate your contact information. There’s no point in making sure everything else looks great if the businesses can contact you if they are interested.
3. Go green
Integrate your efforts to help the planet into your branding. Create a page for your website outlining your earth-friendly business practices. Or, donate a portion of your proceeds to green cause such as wildlife conservation. Many businesses are environmentally friendly and want to do business with others who have the same values. This also associates positive feelings with your brand.
4. Know your stuff
Create unique informational packets using printed promotional binders. Include your company’s story, customer personas and the reasons for why you do what you do. In addition, include all of the other stats from your website regarding product quality standards, prices, etc. This helps others understand your business’s philosophies and identify with you, which makes your brand stronger. It could also help them pinpoint better ways to work with you.
5. Help your community
Participating in community service events is a great way to build your branding with customers and other businesses. People like to see their impact on the community, and if doing business with you improves the area, they are more likely to work with you. Sponsor a local Little League team, host a canned food drive or organize a park cleanup.
6. Let others brag about you
Sometimes, the best way to talk up your brand is to let someone else do it. Create a testimonials page for your website to allow the other businesses you work with sing your praises. Encourage them to rate you, then show off your glowing reviews. Alternatively, use influencers to boost your brand. This will not only be good for people who are already on your website, but it could also increase your SEO optimization to help others find you. Include some of your clients’ stories in your informational binders, too.
When laying out your branding plan, think of all of the factors that impact your decision to work with other businesses. All of the elements that you find important should be included in your branding strategy because if it’s important to you, it’s likely important to others. Hopefully, these tips will assist you in building your brand.
Do you have any other strategies? Share them in the comments below.
