Whether you operate an E-commerce website which is well-established but in need of increased revenue or a newly launched Ecommerce store, the only road to growth is through building sales and that is accomplished through increased traffic. But, how do you drive ever larger amounts of traffic to your eCommerce store? Here are 4 proven successful ways to drive that traffic you need.
1. Provide Amazing Content
While there are a number of reasons why content is so effective in driving traffic to your eCommerce store, the two main reasons are ranking and authority. Amazing content, on your site or offsite for backlinks, helps to improve visibility to anyone searching for the keywords you’ve targeted. However, the benefits of great content don’t stop there. The better the content, the easier it will be to become a reliable merchant and that is by setting yourself up as a site of authority. High ranking sites are seen by the search engines and visitors alike as being an authority in their field.
2. Get Social!
If you want to grow a huge following, social media is the place to start. Even so, you must spend time each and every day posting, commenting and interacting with your followers. Not only will you be building a relationship with your existing followers, but their friends and followers will often click through to your site first. This is also a great way to build relationships with market influencers, and these are the people and companies that will lead people to your store. It’s all about getting traffic in so you can convert them on-site.
3. Marketing and Sales Promotions
One of the most effective ways of driving traffic to your eCommerce store is to run sales promotions often and in highly visible places. Google Ads is a big one because most people will click on promotions made visible on those sidebars. Both organic and paid links that spotlight sales promotions are highly effective. Why? Because everyone wants a good deal!
4. Move from Trial and Error to Trial and Testing
Finally, the best way to drive traffic to your website is to see what works. In days gone by, marketing firms would use trial and error to see what worked and what didn’t. Now with tools like Google Analytics, you can simply run figures to see which promotions and strategies are working. In with the good and out with the bad, to rephrase an old adage. If it works, don’t try to fix it! Work with new strategies but if you find something that is driving traffic, stick with it.
The only way to significantly build sales is to increase the flow of traffic to your site. From there you must work on converting them, but if there is no one there to convert, how can you sell anything? Remember to use a variety of marketing strategies effective in driving traffic ready to convert and stick with those you find the most effective. Accurately assess how effective each strategy is with analytics like those from Google. Just remember not to throw the baby out with the bath water. The baby is just fine, it’s the water that’s gone cold so heat it up!
