The amount of stickiness that a website has – its ability to keep visitors on the site for longer periods – is important for businesses because it gives them more time to get the brand known and perhaps to sell a product or service. Making websites more interesting to picky visitors who only give a site a scant few seconds before hitting the “back” button is challenging for designers and content producers to satisfy such a fickle audience.
Here are 3 ways to make a website stickier.
Create Longer Content
When covering a topic, the article should be long enough to be useful and informative. In many cases, articles on websites are too short to do this effectively. You get the “Definitive Guide to…” something, and it’s 800 words. Unless the topic is truly minor, it’s not possible to cover any topic definitively in so few words.
Google favours longer content. Indeed, tests have shown that to rank in the top 10 for a popular search in the search engine, you’ll usually need content that’s between 1,500 and 2,500 words at a minimum.
Add Rich Media to Web Pages/Posts
Visitors want to see more interactive web content. Words are not always enough. YouTube users like to see videos on blogs, not only written content. People who regularly frequent Pinterest are more interested in photo images and tend to prefer sites where they can find great images and pin them to their digital pinboards on Pinterest.
Adding rich media content to your site, including older posts boosts on-page time and helps rank pages higher in Google because it’s seen as more valuable due to the inclusion of varied media content.
Mobile-Ready Web Design
Websites must work well and look good on a mobile device. In some industries, webmasters observe half their visitors using some form of the mobile device rather than their desktop PC or work computer. Not optimising a site to work well on a smaller screen size means losing potential new clients and possibly existing ones too. When a navigation menu doesn’t work because it cannot be properly seen on a small screen, then the visitor will give up entirely. Other mistakes like an advertisement taking up all the screen on a smartphone are also still quite common.
To get a site re-launched as a mobile-capable one, you usually will need a professional team to help you. The UK company Web Design West Midlands are well-suited to the task because they have been creating modern websites for years. They’re capable of taking the best of what was put into your existing site, giving it a new spin, and producing a whole new site that’s ready for its debut.
Getting new visitors to your site is the hard part. Retaining them by having them return another time should be the easy part. It doesn’t always work that way, but that’s why finding new and interesting ways to make your site worth returning to is so important for its long-term growth.
