Businesses are turning to internet marketing as one of the best ways to reach potential customers in today’s modern age. While the objective is justified, reaching as many customers as possible isn’t the only thing a good internet marketing campaign can achieve. In fact, running an internet marketing campaign solely for exposure is a waste of valuable resources.
Growth is a metric you should monitor when doing internet marketing. By growing alongside the market, your business – and your brand – can remain ahead of the competitors at all times. To help you fine-tune your internet marketing for better online brand growth, here are the three tips you need to know.
Be Direct
According to studies compiled by the University of Southern California and its online MCM program, online messages with more direct calls to action are up to 78% more effective than those without one. A clear call to action is a must; you want the audience to respond to your online messages in a certain way and the best way to achieve that is by letting them know in the first place.
Students studying for an online master of communication management degree are mastering how to craft a direct and effective call to action as part of the essential skills to learn. For the call to action to be effective, it needs to be short, clear and pronounced. Viewers react to a good call to action much faster too, making being direct even more beneficial for your internet marketing efforts.
Personalized Messages
The days of using generic messages to reach a wide audience are long gone. Today, the best internet marketing instrument you can use is personalization. When running an advertising campaign through Facebook Ads, for instance, you can now apply new tactics such as remarketing and advanced audience targeting to increase your return on investment.
Personalized messages work brilliantly in attracting the right potential customers. Converting them into paying customers shouldn’t be difficult since they are already interested in the products and services you have to offer.
Let’s say you search for hotels in Miami and then you browse through other pages on Facebook. It will not take you long to notice ads from sites such as Agoda and Booking.com, all advertising the best deals on hotels in, yes, Miami. It is easy to see how the approach can be very effective.
Refined Landing Page
One last tip to keep in mind is to also optimize your landing page. Don’t just direct potential customers to your homepage. You want them to gain access to the products, services, or special offers they are interested in immediately. This, in turn, shortens the customers’ decision-making process and allows you to boost your conversion rate too.
These three tips are very easy to apply, but they can be the keys to success in today’s competitive market. Add them to your existing internet marketing strategies and see how bigger of an impact you can make with your campaign and key messages. The rest should be easy from there.
