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10 Foolproof Tips for Your Best Trade Show Yet

Trade Show

Planning your next trade show? Want to create a stunning atmosphere?

Trade Show

Give your next corporate event production audio-visual features to make it your best yet. Follow these 10 tips and you’ll set yourself up for success.

#1Think Big

No matter the size you intend for your show, think big. Imagine the best possible outcome and strive for that.

Partner with an audiovisual production company to help you reach those goals.

#2 Have Updated Technology

There’s nothing worse than preparing for a presentation and realizing you have the wrong cord to connect. Or that the device you have isn’t compatible with the system.

Audiovisual companies realize there are a variety of options for electronics and work to have exactly what you need. They have the latest technology and can step in to save the day.

#3 Be Audience Aware

You want your audience to enjoy their time while gaining information. Knowing your audience helps you plan the show, but having the assistance of an audiovisual team takes it to the next step.

You’ll be able to interact with the audience, checking that everyone’s needs are met, while feeling confident the rest of the show will go on.

#4 Have Visual Stimulation

Many people are visual learners and absorb information from what they see. You’ll want to make sure you focus some of your show on your visual display.

Use eye-catching colors, proper placement, and screens if it makes sense. People like to have a place to direct their gaze. Using screens draws your audience into the presentation.

Production companies that specialize in audio visual will help you pick the right size and placement of screens so they can be read from anywhere in the room.

#5 Light Up the Show

Lights are another component that will enhance your show visually.  Dress up a boring room with the right lighting combination.

AV production teams know how to use lighting to focus attention or hide areas from view until ready. Lighting can also be used to create an atmosphere. Color, saturation, and intensity can play on emotions, setting the mood for excitement or creating an intimate space. Whatever feel you need, the proper lighting makes all the difference.

#6 Use Targeted Audio

Audio is important for any event. Making sure the audience can hear presenters loudly and clearly is the first step. Audio visual companies handle soundboard issues, mic checks, and balancing of sound.

They can also assist with voice overs and “audio sting.” An “audio sting” is sound used as an introduction for a speaker. It can be words introducing the person, or music that will bring them out on stage.

This type of detail takes your show above and beyond.

#7 Keep Things Creative

During the show you want to keep your audience engaged and interested. Production companies hire the best technicians and train them to offer the best audio video solutions.

They keep the content and design creative while supporting your underlying theme. With the right combo, you’ll have everyone talking about your event even after the fact.

#8 Consider Layout

When preparing for set up, make sure to look at the layout of the room or area where the show occurs. Pillars can obstruct screens and make it difficult for your audience to follow and stay engaged.

Work with your experienced audio visual design team to plan out the best location for all the equipment.

#9 Team Work

It takes a lot to turn the behind the scenes into the final product. With an AV production team, you’ll have a confident, efficient group of people to fall back on.

They’ve done a variety of events, sometimes multiple at a time, and they have the skill set to pull it off with a flourish. You have dedicated support from set-up to teardown and all hands on deck the entire time in between.

#10 Offer a Take Home Item

After leaving a lasting impression, you want people to go home with something that will keep you at the forefront of their mind. A nicely designed flyer with key information or a recording of the event done by the AV production company will work well.

Summary

Your show has the potential to reach others and leave a lasting mark. Find an AV Production Company and stick to these ten tips to create an unforgettable experience.