When your guests leave the hotel, it does not mean your relationship has ended. Data compiled from email marketing campaigns throughout the last year shows that sending a message to your guests in the month following their stay at your property allows you to reconnect and engage with them through an open rate of more than 30 percent on average. Sending an email message in the week following the departure results in more than a 40 percent chance of it being opened and greatly increases your chances of bringing those guests back for another visit. Learn more about how an email campaign can work for you by checking out the following infographic.
