Trade Show Troubles: How to Handle a Bad Booth Location
Having a successful trade show booth is the all about one thing: location, location, location. Just like with real estate, having a booth location that people will notice will go a long way in helping you make the most out of any trade show.
But what can you do if you get a bad location? Some trade shows assign locations and not every space can be the best. You may find yourself tucked away in a space that doesn’t get a lot of foot traffic, but there’s no need to panic. There are still several things you can do to make sure that people notice your booth and visit it. Here are a few helpful hints.
Take Advantage of Social Media
With the ever-present nature of the internet today, you should already have a presence on social media platforms if you want to be successful: there’s just no better way to reach thousands of people at once. But you should kick your social media participation into overdrive ahead of a trade show.
Use all of your platforms to tell your followers when and where the trade show will be and that you’d like them to stop by. You can use creative hashtags or a marketing campaign to generate buzz and garner attention.
You can also use proximity marketing while you’re at the trade show. You can alert people nearing you booth about special offers or promotional giveaways to entice them to stop by your booth. And you can bet that when you get a few people crowded around your booth, others will stop to see what all the buzz is about.
Make Your Space Comfortable
There are a lot of things about a trade show that can make people uncomfortable: everything from the local weather to the temperature of the venue and the time of day can all cause people to be irritable and tired.
Most of the time, trade shows are held in large auditoriums or convention centers that use hard flooring that isn’t very comfortable to stand on for long. You can supply comfortable floor mats that provide padding for tired feet. If you have enough room, offer a few chairs for people to sit in while you chat with them. Refreshments are always a great idea as well. Anything you can do to make people comfortable may be the final things that make them want to do business with you.
Make Your Booth Noticeable
If you want people to notice your booth if you draw an unfortunate location, then you need to make sure they can see it from different areas of the venue.
Bright colors, imaginative graphics, and even music can be used to get the attention of people from away. If you present it correctly, they will feel compelled to see what you’re about, giving you the potential to create a new customer.
Trade show booth location is important, but sometimes you have to make do with what you get. Do your best to make your booth stand out.