The Importance of Web Design for Your Business

If you’re a new business owner, you’re likely feeling a bit overwhelmed at the numerous tasks on your daily to-do list. From hiring the ideal candidates for the job to optimizing your shipping practices, you’re probably so busy that you’ve let web design fall by the wayside. In order to help your new business achieve a high level of success as quickly as possible, consider setting aside some time to think about web design, SEO, and social media strategy. Here, you’ll gain a quick overview and understanding of why web design is so important for every business and how to achieve the best results.

Your Customers Judge Your Website

You take pride in the product or service that you’re able to offer clients, so why not take the same pride in your website? Studies have shown that up to 75% of those visiting your website will make a judgment about the quality of your business based on the aesthetic appeal and usability of the site. That’s a huge percentage of customers who will make a snap decision about your company, so it makes sense to invest time and money into crafting a website that reflects the essence of your business.

Think Carefully About Design

Your website’s design should reflect the values and personality of the company, and it can be hard to strike a balance between light-hearted and professional. The design of your website truly makes a difference in how your clients perceive your business, so it’s worth the time to sit down and talk about details with someone from the marketing department or with a third party web design company. To keep your customers engaged and pleased with the site’s performance, meet with a professional web designer to make your own website.

Optimize With Content

When you’re trying to expand your business, you won’t be able to move forward without connecting with the right people. Search engine optimization, or SEO, can help you achieve maximum success by allowing your customers to find you when they search for certain keywords on their search engine of choice. While a website that looks sleek is a great start to building rapport with your clients, you’ll need to have a section that’s dedicated to fresh content, like helpful and engaging blog posts. To come up with new ideas on a weekly or biweekly basis, work with an outsourced marketing company or hire a marketing team.

Focus on the Details

Once you’ve designed the ideal layout, color scheme, and font, it’s time to focus on other details about your website. If your site is slow to load, many customers will quickly lose patience and move on to another site that’s faster. In our increasingly busy world, people lack time and patience to deal with sites that are sluggish. In addition to making sure that your site functions as intended and has an eye-catching yet professional layout, it’s also vital to work with a web designer to make the site mobile-friendly. Most people browse for products and services they need while they’re at work or out running errands, so it’s essential that your site is just as easy to see and navigate from a mobile phone.

Things to Avoid

Optimizing your site to be the best it can be is no simple task, and it can take some time and tweaking to get it just right. While you’re still in web design mode, there are several factors to look out for and avoid, if possible. We’ve already covered that people who visit your site will be instantly deterred by a bad design, but you might be unfamiliar with what to avoid. In general, your website should be simple and clean to use, with a well-placed picture or two on each page. Be sure to avoid excessively small font that you need to strain to read and annoying pop-up ads that customers will have to click away from.

 

Lisa Smith

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