The B2B Marketing Analysis
The Job market seems to be involved with lot of ups and downs and it varies from Industry to Industry, The most challenging job in a day to day life is marketing, that’s because it needs lot of skill to promote a product, convince the customer/client, sell the product and lastly provide valuable service. The most trending factor is B2B marketing, where one business is interdependent on other, an agency that bridges the gap between the business play a prominent role. So how good a B2B marketing can be? Let’s discuss more about it.
Customer is the King: Most of the B2B marketers primarily focus on finding out a new acquisitions or prospects in the business but, they tend to forget the basic principle of retention of old customer, who has been in support of the business from long time, It is a responsibility of a B2B firm to maintain faith and trust with the old customer by enhancing the service and build a good relationship with the organization. As per the trend most of B2B marketers spend 23% on retention of customer and 25% on acquiring new prospects.
Dedication of being Customer Centric: The most important thing in a B2B Business is to build a good rapport with the customer, make the customer to feel comfortable and be service oriented towards the customer by analyzing the requirements properly. If all these criteria’s are taken care off it’s not a hard task for any marketing firm to thrive in the business. The results are best-in-class marketers have happier customer than anyone else.
Technology makes the difference: As per the study, Top marketers are more benefitted than an average marketer because of the objectives involved in the entire customer lifecycle. Technology remains a key aspect in finding out new prospective customers or retaining the old by executing and measuring sophisticated marketing strategies. Their usage of personalization and behavioral targeting and segmentation is 30% to 75% higher than average firms. It’s always better to stay updated with the latest technology in order to be live in the market.
Finding out the Right Person for the Right Job: Most of the firms spend enormously in finding the right person for the job requirement, which involves recruitment, skill development and resource management. Top firms outperform because of balancing the above requirements in an efficient way, Over 92% top performers consider having right skilled resources than compared to only 50% of the average companies. When top performers have the right skills in place that understand emerging B2B marketing trends, practices and technologies, they invest in keeping those teams aligned to objectives and external and internal customers. Average marketers, by comparison lack accountability for process improvement and do not place enough value on understanding emerging B2B tactics.
If any B2B firm wants to flourish in the market, these trending factors play a crucial role in shaping up the business and gain recognition of being service oriented.
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