Steps to Launch Your First eCommerce Website
How would you like to make your own e Commerce website? It’s absolutely possible and there are several ways people doing it every day.
When compared to the previous year, when total retail sales only grew by 4.4%. This means more and more people are purchasing from their home or mobile device instead of driving to the store.
I’ll shine some light on the steps necessary to start your own e Commerce website.
Selecting an Industry and Product
Selecting the exact product to sell online can have a huge effect on success of eCommerce website. But millions of products are available, how do you distinguish which ones to sell?
Here are a few things to consider while choosing an industry and product.
How much does the product cost?
If it’s too low it will be interesting to reach a positive ROI. If it’s too high there’s a worthy chance consumers will want to communicate with someone over the phone or with live chat prior to purchasing. This additional customer support needs added time and money but can pay for itself 10 times over.
What’s your cut on every sale?
Many goods sold online have a margin around 30-35% however this can change extremely depending on the industry. For example, electronics naturally have thinner margins while phone accessories are more. Before settling on a product, make sure you know the margins.
Can you buy this product locally?
It’s easier to drive sales online when the product can’t be finding in local stores. Why? Simple, if they can’t get product locally then they should go for online to purchase.
How big is the product?
Larger and weightier products tend to have great shipping costs which can negatively affect sales. Many customers not only want free shipping, they guess it. For this reason it can be hard to sell a product with a heavy shipping fee.
How interested are you in this industry?
Passion for your industry can be a great source of incentive to push through challenges that arise.
Detecting Manufactures with Great Products
You have to identify which products you want to sell it’s time to catch people who are the best manufactures for you.
Google Shopping is a powerful search engine that only searches physical products sold online
There are numerous online directories of dealers that make it easy to find manufacturers.
Setting up the Website
You have selected your products and found a few manufacturers to work with, Get the website up and running.
Choosing an e Commerce Platform
The e Commerce platform achieves all the products, categories, checkout process, and other facets involved with a functional e Commerce website. There are dozens of e Commerce platforms available, most of which have relatively the same functionality and features.
I’ve worked with many different e Commerce platforms.
Domain Name and Hosting
Every website desires a domain name for their brand and server for hosting.
To make the process of getting a domain name, hosting account, and SSL Certificate as easy as possible I recommend using BlueHost.
BlueHost is a very general and reasonable web hosting company that also registers domain names. They have amazing client support which makes it a great choice for beginners.
Logos and Web Design
A website’s design and branding can have a huge influence on how often website visitor’s purchase.
- Website Template– Online marketplaces such as Theme Forest offer thousands of different templates for websites. They also have themes specific to OpenCart, Shopify, as well as a number of other e Commerce platforms want.
- Get a Logo for Cheap– A logo is an important module for any branding and marketing efforts.
Furnished with this new information and drive for success, you have the whole thing you need to start your very own e Commerce website. Now is the greatest time to get started and enter the world of e Commerce.
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