SALESmanago and Gemius with a joint offer for Europe
As part of the partnership agreement between the company Gemius and SALESmanago, both companies will offer the largest companies on the European market a unique solution that combines marketing automation technology and advanced services basing on analytical products of Gemius. As part of the cooperation, both companies have already conducted a series of workshops in major European cities, among others in Berlin, Budapest and Prague, as well as acquired first major customers from Denmark and Hungary.
The cooperation project between Gemius and SALESmanago is being implemented in all European countries. The general idea behind their joint efforts is to offer technological and consulting solutions which aim to achieve explicit business parameters defined together with the customer.
“The development of partnership with Gemius is a strategic direction for SALESmanago Marketing Automation. What distinguishes us on the international market is offering technology together with a specific idea for its implementation and optimization. Most companies from our sector focus only on selling of their licenses and then suspend the cooperation with the customer” – says Grzegorz Błażewicz, CEO and founder of SALESmanago Marketing Automation.
Mateusz Gordon, International e-Business Segment Director of Gemius who is
responsible for the project comments: “In the world of big data, algorithms and automation of marketing processes, the know-how and human factor are still a core value. The essence of this is not to gather as much data as possible, but rather to know which data should be analyzed and how algorithms should be set to implement certain business objectives. Thanks to advanced analytical tools provided by SALESmanago, Gemius creates a coherent ecosystem of customer data. The result of our work are marketing automation programs aiming at the effective implementation of omnichannel strategies, strengthening customer loyalty, efficient lead acquisition and the promotion of new branch assortment“.
SALESmanago is a cloud based marketing automation platform used by over 3000 companies in 40 countries. According Datanyze, it is one of the world’s top 6 marketing automation platforms. SALESmanago offers a complete suite of products for marketers including website visitor identification and tracking, e-mail marketing with personalized dynamic e-mails and product offers, dynamic website content, and personalization for ad networks and direct sales channels. More: www.salesmanago.com
Gemius is a Polish company that advises companies on how to use the Internet for business. For over 15 years Gemius has been investigating Internet users on their usage of digital media and creating a unique socio-demographic profile of e-consumers. The company measures viewership of web pages and applications, as well as audio and video coming from different traffic sources, i.e. computers, tablets and smartphones. Gemius operates in dozens of countries in Europe, North Africa and the Middle East (EMEA), and has established its business units in 16 of them. Among its clients are advertisers, publishers, media houses, advertising agencies and companies from e-commerce sector. All studies are conducted by Gemius in accordance with the principles of international code ICC/ESOMAR. More: www.gemius.pl
Latest posts by Agnieszka Idzik (see all)
- SALESmanago and APPmanago create a marketing automation solution ready for mobile revolution - June 24, 2015
- Going BIG in Big Apple - May 25, 2015
- SALESmanago and Gemius with a joint offer for Europe - May 14, 2015