Digital Marketing platform market share to touch $56.61 Billion by 2019
Digital Marketing integrates various platforms and customer involvement through a digital channel, with ever increase in competition has instated various marketing strategies from selling to retaining customer satisfaction. Internet usage coupled with digitalization has made marketers to target potential customers with an enhanced user interface. Digital Marketing builds a bonding with the customer and the marketer by improving the interactions with the current or potential customer through various modes using Social Media, Messaging Service & Mobile Apps.
The trend seems to increase drastically in future with, more customers adapting to Smartphone culture is leaving aplenty opportunities for developing mobile apps, which can interface the customer with the marketer, by creating a great financial base for the mobile apps companies. The market is associated with the increase in Digital Marketing as it is contributing a larger proportion in overall marketing budget of an organization. All the above factors drive the ever-growing Digital Marketing business, moreover recent technological advancements through cloud computing is leaving no stone unturned in boosting the overall sales due to its feature of economical viable, minimal IT investment, automated integration and highly accessible.
Along with Mobile Marketing, Social Media Marketing is playing a major role in grabbing the customer’s attention. The key to success of any organization depends on optimizing, the performance and finding out potential customers belonging across the geographical locations. Increase in usage of digital media is also key driver to the success of Digital Marketing platform. A Digital media platform has high acquiring rate in big corporations as they have huge data support systems and enough capital expenditure to invest in business optimization software platform.
The major drawbacks faced by Digital Marketing Software Platform in recent days includes no proper integration strategies across the platforms, lack of adequate skilled personnel and relying heavily on traditional methodologies that are creating hurdles in the growth prospects of Digital Marketing.
Despite the hurdles faced, Digital Marketing software market share is expected to grow from a $25 Billion in 2014 to $56 Billion in 2019 with annual compound growth rate at 17%. North America, particularly the United States will lead the triumph in global Digital Marketing Software trends.
Know more about Digital Marketing: http://www.ochre-media.com/
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