7 Reasons you should use Salesforce as your Non-profit’s CRM
You choice of a database platform is one of the most important decisions any company will make. If you’re running a non-profit organization, the following are reasons why Salesforce CRM is the best choice for you.
- Powerful and flexible
The Salesforce platform is capable of integrating or centralizing all your organizational data within one system. Through this integrated system, you can remove data silos through effective tracking and management of clients, programs, operations, fundraising and outcomes – all in a single location. This is referred to as a Connected Nonprofit by the Salesforce Foundation.
- Third party extension
Salesforce CRM supports integration with a variety of third-party tools to enable you to extend functionality according to your needs. You can find many of such tools in the thriving Salesforce AppExchange store. Having these apps means you don’t have to develop custom functions yourself. In addition, non-profits may acquire these apps for free or at discounted prices.
The available tools include most things from email marketing integration and event management to online donation tracking. There is also a special category specific to nonprofits, apps that can manage auctions and cost-friendly housing programs and track volunteers and case management.
- Point-and-click tools
These tools enable nonprofit staff members to easily configure their systems, so that a consultant doesn’t have to be called in to manage any small change. It is easier for your staff to learn how to manage many simple tasks, such as tweaking data layouts, generation of customized reports and managing access control. Over time, you will know exactly how to manage your systems.
- Non-profit Starter Pack
The Salesforce Foundation provides a free, open-source constituent and donor management app which is supported by a large community made up of employees, partners as well as avid users/customers. The app comes with all custom settings required for the most common nonprofit business operations.
- Discounts and donations
Qualifying non-profits may receive license discounts and donations through the Salesforce Foundation Power of Us Program.
- Active user and developer community
Apart from the main community, there is a large community of 20,000+ academic institutions and nonprofit organizations running the Salesforce platform. In addition, there is a large network of consultancy businesses that specialize in Salesforce for nonprofit and academic institutions. The community can be reached at the Power of Us HUB, which is a private, support social network where customers can share challenges and successes.
- Cloud support
The Salesforce CRM platform is operated from the Salesforce servers located on the cloud. This means you don’t have to incur server costs or higher manpower to manage them. In addition, you can access you data from the cloud anywhere, at any time and on any supported device. You can also institute access control measures. The package includes three automatic upgrades annually, in keeping with the Salesforce upgrade rollouts, and for no extra charge to you.
There are many more reasons why Salesforce is your ideal CRM. If you’re still not convinced, you can begin by enlisting for the free trial which can be downloaded from the Salesforce Foundation website.
The writer is a qualified and experienced Salesforce product specialist, including salesforce metadata API tools. Contact them below for more information or with queries related to CRM services.
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