6 Security Tips to Enhance Your Online Buying Experience

Ecommerce has been gaining considerable popularity all across the globe. 1 billion Customers purchased good worth $1,233 bn in 2013. As per Statista eCommerce sales are expected to hit 1.92 Trillion US Dollars by 2016.

E commerce graph

The rising popularity of ecommerce has been rightly supported by the growing number of devices among consumers. Today, people are using smartphones to do most of their online transactions. Ecommerce apps have led the consumer to a more convenient alternative to alternative shopping. Also, being able to shop from anywhere and at anytime, had led to more number of intuitive shopping. While all this is encouraging, it will also be important to note that these online transactions require putting in personal details, attaching credit card numbers to shopping portals, using more of internet banking, submitting telephone numbers and addresses and similar things.

Security, no doubt has been a strong determining factor with most ecommerce service providers. People have experienced and begun to understand the implication of information security while doing online transactions. Here are some tips to take note of:

  1. Choosing a secure ecommerce platform

Technology has evolved the same for both ecommerce and wrongdoers, or whom we call as hackers. The opportunity for hackers is in the wrong does, an opportune script and similar things. However, there are some stern security measures that have always been difficult to break and SSL certificates are one of them. Importance of SSL Certificates in eCommerce business has increased because of cyber security threats, insecure online transaction and building customers trust in business.

The purpose of SSL is encryption of information in such a way that they can only be read by the end users – businesses and customers. The more number of ‘stops’ that passed information makes, the higher the chances for a third party enthusiast. SSL renders this incomprehensible making the transaction successful. For your knowledge; SSL is an essential for all eCommerce website. We did small research and found that; buying an SSL from authorized resellers like ClickSSL can save your additional money on same SSL products. To test their customer support response, I sent request mail for more information and in my surprise; I received quick response with all necessary details. You can also find various resellers like Namecheap, trustico etc. Just compare the price and check for their reviews before you choose any resellers as your SSL certificate provider.

  1. Don’t store sensitive data

Experienced websites/online businesses know and never ask to store sensitive customer information on their server. In most reputed ecommerce platforms one must have noticed how the payment is taken to the separate gateway. This makes it a much more secure procedure than asking for bank account details and password in the website itself and offering to complete the transaction.

  1. Strong passwords

Strong passwords are another form of encryption that is known only by the customer. It ensures that third parties don’t get a clue about the login information, keeping their accounts safe and confidential. The most secured websites today hint at a password combination comprising of characters, numbers and special values. As per Splashdata here are most common passwords which users used in 2014.

1 123456
2 password
3 12345
4 12345678
5 qwerty
6 123456789
7 1234
8 baseball
9 dragon
10 football
  1. Set up system alarms for suspicious activity

There are several ways to know when there is a breach in the system. Strong codes and other special tools have the capability to raise a system alarm whenever something doesn’t seem right. This is important to rise up to an event and take necessary measures before the harm is done.

  1. Beware of deals mails

Attractive and encouraging deal mails can be quite perilous. Sometimes they require customers to submit their account details and personal information in order to get attractive discounts, products and services. However, such phishing mails should never be responded to. A reputed company/business will never ask for personal information or passwords, be it thorough mails or other platforms.

  1. Device safety while buying

Another trick that hackers use is to compromise the device that the transaction is made from. Discreet viruses and scripts running in the background can save all the information that you are entering while making a transaction. The only way to avoid this is using a good antivirus and ensuring that your device/system is your ‘own’.

If you are an eCommerce business owner, these basic tips will surely help you to enhance to security of your website. As there is no 100% secure way to carry any online business but by providing secure environment, you can gain your customer’s confidence that can result in higher conversion rate.

Jignesh Gohel

Jignesh is a Founder @ OLBUZ, an online business consulting agency based in Ahmedabad offering digital marketing, mobile apps development and web design services. OLBUZ is a Google adwords partner agency having vast experience in helping eCommerce and product businesses around the world. You can follow Jignesh on Twitter or reach out to him via LinkedIn.

Latest posts by Jignesh Gohel (see all)

Jignesh Gohel

Jignesh is a Founder @ OLBUZ, an online business consulting agency based in Ahmedabad offering digital marketing, mobile apps development and web design services. OLBUZ is a Google adwords partner agency having vast experience in helping eCommerce and product businesses around the world. You can follow Jignesh on Twitter or reach out to him via LinkedIn.

Jignesh Gohel

Jignesh is a Founder @ OLBUZ, an online business consulting agency based in Ahmedabad offering digital marketing, mobile apps development and web design services. OLBUZ is a Google adwords partner agency having vast experience in helping eCommerce and product businesses around the world. You can follow Jignesh on Twitter or reach out to him via LinkedIn.

Latest posts by Jignesh Gohel (see all)

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